I am a seasoned product designer with a background in fashion-driven mass-produced consumer products and packaging. I have designed various products and packaging for companies such as Limited Brands, Costco, Walmart, Martha Stewart Home, Crate & Barrel, Restoration Hardware, Target and TSUM (largest department store in Russia)
I enjoy collaborating with buyers, manufacturers, engineers and company executives to develop product lines that fit essential criteria and cost constraints. I employ empathetic research to better understand real needs, and ultimately grow businesses by listening to users, iterating and testing prototypes.
At Stanford I have learned to use "design-thinking" which emphasizes empathy, rapid prototyping, and user testing to create meaningful products and services. Over the last two years I have developed medical devices that support human lactation, health-related mobile apps, and tools that promote family communication.
SInce I graduated in June '12, I have my own consultancy, JS Design Group Inc., focused on product design for the health and wellness industry. I enjoy working for both start-ups and established companies in this space.
•Health-care related products
•Fashion-driven consumer products
Palo Alto, CA
MFA, Graduate Program In Design
1994 Rhode Island School of Design
BFA, Industrial Design
1993 ENSCI/LES ATELIERS
(French National Institute for Advanced Studies in Design)
2000 College of Marin
Multimedia production courses.
2009 Solidworks Courses- GoEngineer
Woodland Hills, CA
2009 Solidworks Advanced Course- Digital Dimensions
San Diego, CA
Jules Sherman Design Inc., Principal
User-Centered Design Consultancy
Jules Sherman Design is a user-centered consultancy that specializes in product design for health and wellness, family communication and wearable accessories. Services include: ethnography, synthesis, prototyping, sketching, rendering, presentation design, packaging design and branding (logos, collateral, front-end website design).
Orlando Health Foundation
Whole Biome Inc.
Paradox Resolution LLC
Compass Engineering Contractors, Inc.
Director, Product Design and Development 2003-2010
House-wares/package design for big-box retailers and grocers
such as Costco, Wal-Mart,Target, Macys, Martha Stewart Home, Lowes and Crate & Barrel
•Hard-good design such as spice racks, salt and pepper grinders, pantry-ware, food packaging (spices) jar design, box design, label design, web-design, catalog design, marketing collateral, project management, leadership and client presentations.
•Women & girls hair accessories and travel accessory design
(My own business) Products sold through ebags.com, flight 001,
and various boutiques in the US and abroad.
•Bathroom fixtures and hardware for Amerock
•Hardware for kitchen cabinets and juvenile hardware (little girls knobs/pulls)
design for Target
RVB (Riviera-Van Beers)
San Francisco, CA
•Kitchen Products for Safeway
•Bath Accessories for Walmart
•Designer for plastic kitchen house-wares 2003
F/T Senior Product Designer 2001-2002
White Barn Candle Co.
•Product & Package Design
Neiman Marcus Direct
•Design and manufacture of Christmas Decor items for NM Home and Horchow catalogs under the Eighty-Acres name (a company I started with a business partner)
Products were designed at our US headquarters and imported from China.
Corte Madera, California
• Home Accessories
Majorie Baer Accessories
•Costume Jewelry Design for Nordstrom and
hundreds of boutiques nationwide
• Ladies leather handbag design
Santa Barbara, California
• Door handle design
Parisi Interior Design (F/T)
Del Mar, California
F/T Designer 1995-1997
•Custom furniture design for private clients and
•Custom Built-In Designs
•References can be found here: