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The misuse of plastic materials in our society is going out of proportion when favoring convenience above other virtues. During the research, consumer behavior was analyzed holistically through different lenses of environmental, anthropocentric, and psychological points of view. The survey was conducted to discover current behavioral patterns and their potential shift. Also, several companies which perform a different business model were examined.
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The solution features a systematic approach that includes one centralized produce packaging: Good Shell—the name of the new packaging. Using sustainable and compostable Good Shell, one can concentrate his or her fresh fruits and/or vegetables in one place.
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The reusable compostable packaging for the organic produce would change the consumer behavior and shrink the amount of plastic packaging polluting the environment.
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Raising awareness about not using materials to their full capacity and educate people about the importance of the everyday choice.
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Other details of the system include produce stickers, which would be introduced with a barcode for speedy checkout. The stamp on the sticker would indicate the day of purchase, and the amount of stickers would indicate how many times Good Shell has been used.

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