The poster was created to support products manufactured in Israel. The candy gum is one of the most recognizable and affordable Israeli products that currently struggles to meet sale goals. As the market gets saturated with cheap foreign candy gum, familiar products need a new advertising look. The slogan of the campaign calls customers to buy Israeli products exercising their patriotism. This fun look is warm and dynamic, as the Mediterranean generosity, raising customers' desirability to buy a product to support the local economy.