Reebok Reethym of Light Event 2011
The Reethym of Light Event, launching Reeboks new collaborative design with Swizz Beats. The event was produced by Strategic group and while at the Guild we were brought on to design, fabricate, and install elements for the event at Espace.
The build elements consisted of; step and repeat wall with neon shelves, large plexi LED wall for product display, entrance tunnel and neon graffiti sign in wall. Following the event all of the elements traveled with the show to cities around the Nation.
