"Life isn't about finding yourself. Life is about creating yourself." --George Bernard Shaw

Work Samples

  • LOGOS

  • Chris Holt Photography :: business cards

  • Yard House Restaurants :: billboard

Work History

::SUMMARY:: Senior Graphic Designer with a strong design sense and ability to translate abstract concepts and ideas into concrete design that expresses the concept from a visual perspective. Thrives in a collaborative and deadline driven environment. Knowledgeable in working within a variety of mediums including large format graphics, print, digital and web assets. Experienced in project management including client and vendor relations. ::PROFESSIONAL EXPERIENCE:: YARD HOUSE RESTAURANTS | Senior Graphic Designer | 2007 - Present Lead Graphic Designer for 40+ unit upscale, casual restaurant concept known for great food, classic rock music and a diverse selection craft brews. • Lead Graphic Designer responsible for developing and maintaining the Yard House brand image and messaging. • Project Manager experienced in taking projects from concept development, production, fulfillment, distribution, sourcing production vendors and communicating order instructions to project completion. • Established and implemented the Yard House design standards and style guide. • Created and executed in-store marketing collateral material including: Food, beer and kids menus, table tents, posters, check stuffers, coasters, to-go packaging. • Worked closely with the CEO, Executive Chef and VP of Marketing in crafting all promotional materials for company-wide initiatives and campaigns such as: Happy Hour, Late-Night Happy Hour, Eat Late, Kids Klub program, seasonal menu offerings and new food and beverage offerings. • Designed, executed and implemented all facets of Yard House marketing, advertising and promotional materials. • Developed all sport sponsorship campaigns with partners such as: Los Angeles Angels, St. Louis Cardinals, Miami Marlins, San Diego Padres, Ontario Reign Hockey, Sporting Kansas City MLS Soccer (i.e. outfield signage, Zamboni wraps, beer cart wraps, digital LED signage displayed on jumbotrons and leaderboards). • Created multiple direct mail campaign concepts distributed to over 300,000 households in 30 unique markets per campaign, achieving a 15% average return rate. • Developed Yard House gift card concepts including retail gift cards, promotional gift cards and gift cards for sale in over 12,000 grocery stores nationwide. • Designed all Yard House retail apparel including t-shirts, hats and promotional give away items. • Mentored and developed Junior Designers. KTGY GROUP, INC. ARCHITECTURAL & PLANNING FIRM | Graphic Designer | 2004 - 2007 Graphic Designer for full service architectural and planning firm delivering design solutions for retail, residential and mixed-use housing. • Designed marketing presentations and image boards. • Rendered architectural graphics and site plans. • Designed and updated team web based intranet pages. • Assisted architects and colorists in choosing final color schemes for residential projects. DEDICA MARKETING GROUP | Graphic Designer and Office Manager | 2003 - 2004 Graphic Designer and Office Manager for creative and branding consulting firm. • Designed layouts for well known clients ranging from logo design to publications. • Contributed creatively to weekly brainstorming sessions. • Managed office duties such as recording paid invoices, organizing financial records and ordering office supplies. THE CIMARRON GROUP | Graphic Design Intern | 2003 Graphic Design Intern for well established advertising agency specializing in the entertainment industry. • Created typographic title treatments of movie titles and credits for well known clients such as ABC, Dreamworks, Fox, Universal Pictures and Warner Bros. • Assisted the designers and directors with revisions and completion of key art for posters and DVD/VHS cases. KRAY MARKETING | Freelance Graphic Designer | 2003 Freelance Graphic Designer for marketing and advertising agency. • Designed and assisted in the production phases of logos, presentations, brochures and advertisements for various clients. ::SOFTWARE EXPERTISE:: Highly proficient in Adobe CS6 programs: Adobe Photoshop, Illustrator, InDesign; QuarkXPress; Microsoft Office Suite: Word, Excel, PowerPoint, Outlook; Expert in both Mac and PC platforms. ::EDUCATION:: California State University, Fullerton Fullerton, California BFA in Art / Emphasis in Graphic Design August 2003 Lorenzo de Medici Art School Florence, Italy Drawing Courses Spring 2002

Education

California State University, Fullerton BFA in Art / Emphasis in Graphic Design Lorenzo de Medici Art School Florence, Italy Drawing Courses

Specialties

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