Project Brief - Fashion Trade Range - Differ
from the merchandise available in an EBO's of a brand, it offers a
low and wider price range to attract consumers of different classes.
Preppy Chic - Preppy term is an abbreviated form of the word preparatory (Preparatory School).
The targeted consumers are more sporty, energetic, western and trendy in nature.
Redefining the Fit - Lycra blended Knitted panel were sandwitched between the two layers of Reversible Fabric at the seams, which gave enough stretch to fit a smaller size as well as a large size body.
Flamboyant - The main aim of this look was to develop a range which is eye catchy through rich colors and experimental details. The targeted consumers are voguish who wish to standout in a crowd.
Boho Chic - This look is more feminine with natural colors, shapes, ruffles, gathers and floral prints which is more comfortable and relaxed. The targeted consumers are contemporary Indian women who wears Indo western styles.
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Diploma Project - Wills Lifestyle