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Design must be universal: it must function well for the widest possible range of people with diverse abilities and backgrounds. Design must be simple: my minimalistic approach doesn’t omit the details; it omits what it doesn’t need. Finally, design must be sustainable: it must maintain a healthy relationship with the environment.
I take on the responsibility to weave together these principles into a synergistic whole that creates an effortless and intuitive experience for the user.
- Art Institutes International