Humanly Possible - Assisted in brand standards for the 3M HIS Humanly Possible campaign. Changes were made the corporate standards to heighten the impact of the brand through color and inclusion of the Post-It note. The Post-It note adds integrity to the health information brand by alluding to 3M’s global impact.
A comprehensive book detailing the required elements, colors, typography, etc. was generated as a reference for 3M HIS employees, business partners and vendors.