Each year the SA Innovation Summit creates a platform for innovators and creators to share their experiences and to be inspired by their peers. K&i conceptualised and designed multiple print and digital adverts, postcard, e-newsletters and e-mail signatures for the year's event. Our aim was to be both innovative in our thinking as well as in the way we produced our ideas. We took inspiration from childhood playtime and introduced cut out paper illustrations, which we photographed to give it a realistic hands-on approach. The postcards where mailed to potential visitors and the advertising was published in several magazines and the Mail&Guardian newspaper. We also had the pleasure in creating the year's Black Book. In 2012 we designed comprehensively for the theme 'Leading Innovation - Africa's Competitive Edge' and also created the Black Book and Note Book.