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Designer & Artist
Los Angeles, CA
Los Angeles, CA
Karen is an LA-based graphic designer with 4 years of print, web, and branding experience. She is passionate about helping people build identities and leveraging their businesses with solid, branded experiences. BACKGROUND: She received her BFA in Interior Architecture from Rhode Island School of Design (RISD) and after having worked for small businesses and a start-up, she continues to freelance for various clients while pursuing a design line of her very own. She is most passionate about fusing aesthetic with function and bringing ideas to tangible inspiration. DESIGN EXPERIENCE: - Branding / Identity design - Project management - Conceptualization / Prototyping - Marketing materials - Print production - Web graphics and digital illustration - Landing page design / UI/UX - Digital photography SKILLS: - Adobe Photoshop, Illustrator, InDesign, Dreamweaver - Excel, Word, Powerpoint - WordPress - HTML/CSS - MailChimp - Photo retouching - Film and digital photography - Hand sketching - Copyediting GOAL: To fuse aesthetic with function and to bridge real world ideas to ideal world solutions. CONTACT: Available for creative, collaborative projects for print and web, branding and illustration. e: firstname.lastname@example.org
- Established brand style guide.
- Developed visual assets for various pitch projects: app demos, checkout process, and product pages.
- Created designs for eCommerce: digital and social media ad campaigns, web banners, emails and blog artwork.
- Photo retouching, image optimization across web, tablet and print platforms.
- Rebranding: provided a facelift to the luxury jewelry company identity and established a brand style guide.
- Developed proposals and delivered assets for website redesign.
- Created from concept to production: print collateral, ads and trade show materials.
- Styled, photographed and retouched photos used for web and print.
- Managed creative execution of various print and digital marketing materials, collateral, web banners, ads and email campaigns.
- Delivered accurate assets for video, website and emails.
- Collaborated in a team environment on product development, increasing brand awareness, and marketing strategies to reach weekly sales goals.
- Ensured brand consistency across all print and digital materials.
- Provided design support on various internal marketing projects and events: postcards, brochures, office supplies and t-shirts.
- Developed web blog design proposals.
- Customized WordPress template using HTML/CSS.
- Assisted photo shoots, photo styling and retouching.