The owner of Fig & Olive restaurant was looking to strengthen the Fig & Olive brand. With three restaurants in New York City and new openings in Westchester and Los Angeles in 2011, Fig & Olive’s exposure had increased three-fold. Its core message —Mediterranean cuisine and artisanal approach—needed to be translated across all communications in a way that appeared down-to-earth and not over-marketed. Each restaurant had to stand on its own as well as be part of a larger offer.
We began by developing a brand strategy and created a brand book that told the Fig & Olive story. New brand messaging, clean design and enticing photography created a warm, inviting and professional look and feel and resonated the interior architecture to create an overall consistent experience.
A re-design of the website, digital and printed marketing and PR materials, a menu system, an online retail store and designs for the retail collection were all created.
