Owned by The Associated Press, Invision was a new venture in the entertainment space, that represents the world’s most high-profile entertainment and celebrity photographers who capture today’s hottest celebrities and personalities from backstage to the front row.
As a new venture, Invison was seeking a brand identity. The solution was an identity that communicates the talent of Invison’s photographers who capture unique images from the inside. The idea of focusing in on a subject matter is suggested by the frame. The notch cut away from the frame is used as navigational device to prompt messages in communications. A visual identity system was created and applied across digital and printed collateral and marketing items.
