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Rebranding Project - The logo is designed to play off the A in Andrews as well as the A in Air Force. It is a simple structure that shows great movement. The A itself points upwards, (aiming high) giving the message of growth while the knock-out niche in the middle gives way to shaping the A and points to the name Andrews. The bottom arch is what gives the most movement giving the logo power and strength. The arrow shaped A lends itself nicely to the tagline as well, Aiming high has its rewards.