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Jager - Designed for the American market. The objective was to create a design that would stand out to today's young bar hoppers.
The logo is an abstraction of the deer antler's that are on the original German bottle.
The color's green, white and orange are kept from the original design but given a new darker, edgier feel. The bottle appears black but sitting on a shelf in a bar the bottom glows green giving it added shelf appeal.