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San Francisco, CA
Accomplished web marketer who has experience working with website builds, email marketing, online advertising and social media marketing. I have worked both in an agency & a in-house environment doing project management while working with different teams, addressing stakeholders and managing vendors/partners. I'm a strategic thinker who can speak intelligently about trends and advancements online & how businesses can take advantage of them.
Kane and Finkel Healthcare
For a full and complete resume, please view my LinkedIn profile:
INTERACTIVE PRODUCER - KANE & FINKEL
August 2010 - present
Supervised website development projects, in addition to email marketing campaigns, online advertising efforts & other digital marketing programs for pharmaceutical companies. Assigned to be main producer for the agency's second-largest client.
Successfully planned & produced video presentations for use in booth displays internationally ranging from small displays to 4x8 42" monitor setups for multiple clients while also retaining animation and voice-over talent.
Wrote the functional specifications and produced development of an eDetail presentation that operates on a tablet PC. Played director for a video for use in same eDetail featuring client geared for health care professionals.
Instinctively discovered potential security flaw in website content management and informed client about it which led to update to administration system.
Managed and maintained content on the award-winning site, TransplantExperience.com using a Drupal admin back-end while working with developers and designers to help grow site registrations and increase web traffic.
Diligently worked to help enhance email marketing program by revamping how text-only emails were being formatted & delivered while working and troubleshooting with the client's fulfillment center and bringing the emails up to best practice standards.
DIRECTOR OF RESEARCH/VIDEO STRATEGY - JESS3.com
June 2010 - present
Developed content strategy for the creation of “The State of Cloud Computing” for Salesforce.com by conducting research and gathering data, copywriting and helping to oversee the video’s overall execution – resulting video has generated over 80,000 views on YouTube with promotion through Twitter, Facebook & other social networks.
Engineered the creation of a new instructional video for Agilent Research called “The Evolution of Waveform Generators” by interviewing clients & conducting independent research while developing a script for animators to use as a resource.
SOCIAL MEDIA STRATEGIST - STAGE TWO
October 2009 - April 2010
Responsible for development and execution of social media strategies and programs for all of the agency’s clients.
Oversaw the development of a “People’s Choice” Program for Ardica designed to get the public’s input on their favorite product design. Successfully received 800 votes from the public within a two week window and had media from Technologizer, Techie Diva, VentureBeat and Gear Live attend the awards ceremony.
Assisted in the Sonos influencer review program by securing the participation of music enthusiasts, including MC Hammer.
Spearheaded a guerilla marketing campaign at the 2010 Consumer Electronics Show for a client – successfully secured media interviews with VentureBeat, BNet.tv, CrunchGear and TechZulu. Also persuaded Leo Laporte from TWiT.TV to interview another client during Showstoppers event.
Active contributor of marketing & social media thoughts, insights and updates to the company blog.
Developed beginning framework for social media "report card" that gives a 50,000 ft view of a company's social media presence.
Managed development and launch of 3dholic.com, a company website designed to aggregate & display relevant posts/articles surrounding 3D technology. Powered through Loud3r, WordPress and Twitter.
SENIOR INTERACTIVE PRODUCER - DRAFTFCB
Jan. 2009 – Mar. 2009
Successfully managed website enhancement project for Pacific Gas & Electric (PG&E) by gathering requirements and talent to accomplish project within a six week window.
Responsible for drawing up estimate, project plan, assembling assets, troubleshooting & ensuring proper metrics were tracked. Worked with vendors to manage data flow and localization of content to the client's expectation.
In addition, oversaw the creation of email assets and website assets for Homewood Suites and worked to continue the process of making sure they adhered to best practices.
Worked with an information architect and other team members to flush out requirements and put together estimates, work plans, and user experiences to propose to clients for microsite redesigns.
PROJECT MANAGER - iSTRATEGYLABS
Sept. 2008 – Dec. 2008
Contracted to help oversee development of a widget combining use of Twitter, Flickr, and Upcoming.org to promote virally through social networks supported by the Clearspring platform. This widget has resulted in over 20,000 views & 7,000 unique visits since launch in September 2008.
Supervised development of website for client promoting the Lincoln Bicentennial in Washington, DC using WordPress as a Content Management System and importing events from Upcoming.org into the site resulting in site traffic of over 7,000 unique visits.
eMARKETING MANAGER - DESTINATION DC
Dec. 2006 – Sept. 2008
Responsible for executing marketing campaigns to drive website traffic to Washington.org, resulting in 5.9 million unique visits to the site in fiscal year 2007 and 7.5 million unique visits in fiscal year 2008 – a 10% and 6% increase from estimated goals.
Coordinated online re-branding efforts to aggregate on ShareYourDC.com. The end result was being featured on ABC’s Nightline, discussed in the New York Times and the Washington Post with intention to solicit input from local DC residents.
Created a Facebook business/fan page that presently has resulted in over 10,000 fans that highlights various citywide events & showcases various promotions.
Conducted $300,000 website redesign of Washington.org - including developing Request for Proposal, selecting vendor, participating in discovery process, and overseeing creative, technical, project management, and content management progress.
Spearheaded internal efforts to conduct a search demand audit of commonly used key phases driving traffic to Washington.org.
PROJECT MANAGER - STARRTECH INTERACTIVE
Sept. 2003 - May 2006
Responsible for ensuring completion of website development project, including discovery phase, project documentation, customer training, and close-out processes with budgets between $5,000 - $400,000.
Reinvigorated a stalled project and completed the development, training, and documentation within two months to the client’s satisfaction.
Executed keyword research for search engine advertising by researching CPMs on Google AdWords and writing ad copy for placement on Google's search engine.
Initiated and fostered partner relationships with different vendors, including, but not limited to, Travelocity, Yahoo, ValueClick, and TravelClick.
Programming language: Proficient in HTML, knowledgeable in CSS, and familiar with PHP
Microsoft Office software: Proficient in Word, Excel, PowerPoint, Outlook, Visio and familiar with Access & Project
Web publishing software: Proficient in Dreamweaver, Frontpage, Adobe Flash, Ektron & Joomla Content Management Systems
Digital imaging software:Knowledgeable in Adobe Photoshop CS and familiar in Adobe Illustrator
Online Advertising: Familiar with Google AdWords, Yahoo! Search Marketing, and Mediaplex
E-mail Marketing: Knowledgeable in Vertical Response, Constant Contact, ExactTarget & Informz
Web Analytics: Experience with Google Analytics, LiveStats XP, WebTrends, and Urchin
Blogging/Content Management: Blogger, WordPress, LiveJournal, and Xanga, while skilled in utilizing microblogging applications like Twitter, Plurk, Pownce, and FriendFeed.
Platforms: Knowledgeable in Facebook, Myspace, Friendster, Ning, YouTube, Seesmic, Viddler, Vlogging and online videos
Bachelors of Business Administration in Marketing
University of Hawaii at Manoa
Graduation: December 2003
Major GPA: 3.4 / 4.0
Dean’s List in Fall 2002
University of Hawai'i at Manoa