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I am a seasoned strategic creative professional with over 14 years of industry experience. I’ve created award-winning and top-performing digital and print creative for a wide-range of industries and Fortune 500 companies such as Southwest Airlines. I am very hands-on and take pride in my work. I enjoy mentoring and helping others. I get excited about learning new things and problem-solving. I have a keen eye for clean design and strive for striking, yet results-driven creative.
Southwest Airlines Rewards Program
Epson Promotional Designs
Museum of Broadcast Communications' Program Ad
Designed multi-channel creative for a performance marketing agency specializing in data-based marketing solutions. Learned best practices for conversion-driven design and applied that knowledge to outperform past designs and increase conversions.
• Designed a new top-performing acquisition email for Southwest Airlines
• Designed current Southwest Airlines Rapid Rewards Visa credit card
• Contributed in pitch that won Warner Brothers as a client
• Received client recognition for my work on Southwest Airlines’ credit card microsite design and AbbVie doctor speaker portals
Skills acquired: Learn conversion best practices and apply that knowledge to outperform past designs and increase conversions. Sketch, Bootstrap, and designing for retina.
Client list: Hyatt | Southwest Airlines | GAP | Universal Orlando | Nestlé | DirecTV | SoFi | AbbVie | Visa | Chase | Warner Brothers | City of Hope | Mercer | Under Armour | NFL | Nordstrom
Designed new microsite for Southwest Airlines’ Rapid Rewards and credit card. Designed monthly emails and direct mail for GAP, Hyatt and Southwest Airlines. Designed animated banner ads for Zulily and DirecTV.
Client list: Hyatt | Southwest Airlines | GAP | Banana Republic | Old Navy | Zulily | DirecTV
LendLink - Email design, HTML coding, and Exact Target deployment
David James Group - Designed award-winning logo
PlaSmart Inc. - Character illustration, packaging and logo design for Gags'n Tricks toy packaging.
Directed and managed creative department for a Chicago-based catering and event company and their downtown restaurant tesori. Design multi-channel creative for promotions and announcements. Designed, coded and deployed emails through Chimp Mail. Produced creative for in-house event tastings, promotional takeaways, proposals, and art directed food photo shoots.
• Developed organizational filing system for projects, supplies, vendors and contacts
• Managed and maintained media purchasing and deployment
• Directed and produced creative for in-house event tastings and proposals that won clients
like The Museum of Contemporary Art “David Bowie Exhibit” and the Container Store
Designed proposals for The Dallas Mavericks and a new Quebec hockey arena.
Directed creative department for a national photography retail chain. Lead a creative team of five. Directed and produced promotional creative for their e-commerce, sales, event, rental, print and educational departments. Supported 15 store managers and supplied them with merchandising assets.
• Refreshed brand to reflect new brand positioning and strengthen and button-up overall brand look
• Art directed redesign of e-commerce site
• Directed email design and content strategy which improved response and product sales for the educational department’s teacher student outreach program.
• Digitalized quarterly print magazines and catalogs with product links to website which simplified the user experience and lead to increased sales.
• Created signage template system for store sales staff to edit in order to keep branding consistent
• Designed and managed new locations’ store front sign installment
• Increased sales and click-throughs by redesigning promotional and event emails.
• Managed media purchasing and saved company thousands through price negotiations.
Skills acquired: Purchasing and managing print and digital media ads, working with building managers and city to acquire sign permits, working with Exact Target, video creation and deployment to off-site LCDs, and Intershop commerce suite training.
Supervised design and provided art direction for digital and print channels. Lead another designer and create weekly graphics for e-commerce website, emails, display ads, social media graphics and ads, landing pages, brochures and catalogs. Designed promotional integrated campaigns.
Skills acquired: HTML and CSS and video production and LCD display training
Designed award-winning branding and advertising campaigns for a B2B integrated marketing agency.
• Created product name, logo design and brand style guide for new eco-friendly plastic
• Created name and branding for an engineering association’s new annual conference
• Created multiple award-winning designs
• Contributed to agency being consecutively named “Top Agency” in B2B Magazine
Skills acquired: Presenting creative, branding design, campaign design, interviewing new hires, website and conference design.
Client list: The Girl Scouts | Navman Wireless | Corn Products | Society of Women Engineers | Association for Laboratory Automation | American Medical Association | Northern Illinois University
Designed retail packaging, monthly catalogs, logos, web graphics and print ads for an international manufacturer and distributor of retail and beauty products.
Skills acquired: Packaging design, product photography and catalog design.
Robert Brandt & Associates - Entertainment and retail ads
RPM Advertising - Automotive ads
Maginnis Design Inc. - Abbott pharmaceutical packaging and weekly wine flyer
Jackson Gray 3 - Internship