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Creative Director | Art Director
I have over 14 years of industry experience in consumer and B2B multichannel marketing. My roles have included Creative Direction and Art Direction. I have worked within an agency as well as in-house managing and producing digital and print creative. Diverse client portfolio: finance, retail, service, food, clothing, photography, beauty, associations, engineering, pharmaceutical, and education. I am very hands-on and take pride in my work. I enjoy being a mentor and helping others. I get excited about learning new things and problem-solving. I have a keen eye for clean design and strive for beautiful, yet results-driven creative.
Southwest Airlines Rewards Program
Epson Promotional Designs
Museum of Broadcast Communications' Program Ad
May 2015 - Present Digital Designer | Merkle Inc. Design responsive emails, websites and landing pages. Create display ads, direct mail, self-mailers and other promotional materials for clients such as Southwest Airlines, Hyatt Hotels, DIRECTV and Nestlé. Client List Hyatt | Southwest Airlines | Gap | Banana Republic | Old Navy | Universal Orlando | Nestlé | Zulily | DirecTV | SoFi | AbbVie | Visa | Chase | PNC | Capital One | Gerber Medical Nov 2014 - May 2015 Freelance Senior Interactive Art Director | Merkle Inc. Designing for multichannel marketing that incorporates accompanying microsites, emails, direct mail, landing pages, digital banner ads, and responsive mobile. Designed new credit card for Southwest Airlines Rapid Rewards program as well as their microsite. Created new format for variable data in emails showing possible points with an upgrade. Client List Hyatt | Gap | Banana Republic | Old Navy | Southwest Airlines | Visa | Chase | PNC Bank | Universal Orlando Mar 2014 - Nov 2014 Freelance Art Director | Self-employed PlaSmart Inc. Character illustration, packaging and logo design for Gags'n Tricks toy packaging. David James Group Branding and campaigns for Society of Women Engineers | NAMA Freelance Art Director | Blue Plate Chicago Managed marketing department’s projects and staff. Developed organizational filing structure for projects, supplies and contacts for future freelance staff. Strategized with internal department heads, sales VP and event coordinators to concept and develop creative from the initial client contact, to tastings, to actual event. Projects include: proposals, RFPs, leave-behinds, emails, ads, digital designs, sales collateral and photography. Other duties entailed copywriting, printing logistics and maintaining sales supply inventory. Freelance Graphic Designer | Levy Restaurants Creating RFP presentations for Dallas Mavericks and New Quebec Arena. Feb 2012 - Mar 2014 Creative Director | Calumet Photographic Responsible for developing and managing Calumet, an international photography retail chain’s brand. Provided creative direction, art direction, visual merchandising, sales messaging, design execution, presentation of creative and project management. Projects include: banner ads, emails, direct mail, magazine and newspaper ads, retail in-store signage, POPs, convention booths, pop-up banners, billboards, Acrobat interactive templates, PowerPoint presentations, collateral, packaging and copywriting. Worked with marketing and other department heads to generate strategies and how to communicate those through visual communications. Hired and managed an onsite team, remote freelancers and contractors. Gained experience working with CMS, HTML, CSS, email design and deployment, proprietary video creation and editing for retail LCD displays. Managed logistics, budgets, permits, talent and art direction for photo-shoots, quarterly catalog, interior design and external signage. Client List Nikon | Canon | Sony | Epson | Olympus Feb 2011 - Dec 2012 Creative Production Manager | Calumet Photographic Oversee design and create graphics and layout for print and web. Aug 2005 - Feb 2011 Art Director | David James Group Responsible for art direction, project management and design execution for B-to-B and B-to-C clients. Participated in marketing strategy discussions, client meetings and creative presentations. Worked with print vendors and oversaw press-checks. Managed as well as art directed photo shoots. Commissioned illustrators and photographers. Helped interview new-hires and provide feedback to a team of 4 designers. Projects included: brand identity, campaigns, ads, front-end web design, digital banners, direct mail, logos, copywriting, sell sheets, membership kits, conference banners, booths and collateral. Client List The Girl Scouts | Navman Wireless | Corn Products | Society of Women Engineers | American Medical Association | Northern Illinois University | Excel Golf | Darwill Printers Mar 2005 - Aug 2005 Graphic Designer | Bee Sales Co Created packaging, monthly catalogs, product logos and names, print ads, digital banners, copywritng and product photography for an international manufacturer and distributor of retail and beauty products. Oct 2002 - Mar 2005 Freelance Art Director & Graphic Designer Robert Brandt & Associates (entertainment & retail ads) RPM Advertising (automotive ads) Jackson Gray 3 (intern) Maginnis Design Inc. (medical packaging & weekly wine flyer) AWARDS // 2016 ASAE Gold Circle Award Category: Rebranding (logo design) Society of Women Engineers Tower Award - Gold & Silver BMA 2012 Darwill’s Darwillisms newsletter and PURL campaign Tower Award - Gold BMA 2011 Society for Women Engineers - Corporate identity logo design Silver Sledgehammer - Pro-Comm Award BMA 2008 Category: Corporate/Brand/Integrated - Division 1: Communications Program Under $200,000, Agency: David James Group, Entry: “Get Happy” Tower Award - Bronze BMA 2008 Society of Women Engineer - Web sites produced for less than $25,000 Platinum Award Marcom H.P. Schmaltz Print Ad Tower Award- Bronze BMA 2007 H.P. Schmaltz Print Ad Tower Award - Bronze BMA 2006 Momentous Logo