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  • Keri Myslinski

    Strategic Creative/Art Director

    Chicago, IL

I have over 14 years of industry experience in consumer and B2B multi-channel design. My roles have included Creative Direction, Art Direction and Marketing Management. I have worked within an agency as well as in-house directing, managing and producing digital and print creative. Diverse client portfolio: Retail, service, food, finance, photography, beauty, associations, engineering, pharmaceutical, and education. I am very hands-on and take pride in my work. I enjoy being a mentor and helping others. I get excited about learning new things and problem-solving. I have a keen eye for clean design and strive for beautiful, yet results-driven creative.

Work Samples

  • Southwest Airlines Rewards Program

  • Epson Promotional Designs

  • Museum of Broadcast Communications' Program Ad

Work History

  • Digital Designer

    • Merkle Inc.
    • Chicago, IL
    • May 2015 - Present (2 years 4 months)

    Design multi-channel conversion-centered emails, landing pages and microsites, display and social ads, and direct mail. Audit client emails and suggest best practices. Setup and design presentation decks.

    Skills acquired: Responsive and adaptive design, Sketch, Bootstrap, and designing for retina.
    Key accomplishments: Contributed in pitches that won new clients such as Warner Brothers. Received client recognition for my work on Southwest Airlines’ microsite design and AbbVie speaker portals.
    Client list: Hyatt | Southwest Airlines | GAP | Universal Orlando | Nestlé | DirecTV | SoFi | AbbVie | Visa |
    Chase | Warner Brothers | City of Hope | Mercer | Under Armour | NFL | Nordstrom

  • Freelance Sr. Interactive Art Director

    • Merkle Inc.
    • Chicago, IL
    • Nov 2014 - May 2015 (6 months)

    Designed landing pages, emails, microsites, display ads, and direct mail.

    Skills acquired: Designing for the customer journey and learning tested best practices.
    Key accomplishments: Designed Southwest Airlines Rapid Rewards Visa credit card and microsite for portfolio customers. Created a new acquisition email control for Southwest Airlines' Rapid Rewards Visa credit card.
    Client list: Hyatt | Southwest Airlines | GAP | Banana Republic | Old Navy | Zulily

  • Freelance Art Director

    • Self-Employed
    • Chicago, IL
    • Mar 2014 - Nov 2014 (8 months)

    David James Group - Logo redesign and conference branding.
    LendLink - Email design, coding and deployment through Exact Target

  • Art Director and Marketing Manager

    • Creative Circle
    • Chicago, IL
    • Mar 2014 - Jul 2014 (4 months)

    Blue Plate - Managed Blue Plate catering and Tesori restaurant brands, social media channels, print ad purchasing and maintained media deployment schedule. Hired and lead a staff of one, developed organizational filing system for projects, supplies, vendors and contacts. Strategized with VP of sales and event coordinators to concept and develop creative for corporate tastings and events. Art directed food photo shoots. Email design, coding and deployment through Chimp Mail.

    Client list: Container Store | Art Institute of Chicago | Museum of Contemporary Art “David Bowie Exhibit”

    Levy Restaurants – Designed proposals for The Dallas Mavericks and a new Quebec hockey arena.

  • Creative Director

    • Calumet Photographic
    • Chicago, IL
    • Dec 2012 - Mar 2014 (1 year 3 months)

    Managed and directed creative for a national photography retail chain. Refreshed and maintained consistency of brand, hired and lead a team of five, consisting of onsite and remote staff. Created and provided merchandising assets to over 15 store managers, event and rental departments. Purchased and managed placement of print and digital media and billboards.

    Skills acquired: Purchasing and managing print and digital media, working with building managers and city requirements and permits, working with Exact Target, promotional video creation and deployment to off-site LCDs, and Intershop commerce suite training.
    Key accomplishments: Art directed e-commerce site redesign, designed and launched new brand and directed positioning for education, rental and event departments, digitalized print magazines and catalogs, created template system for brick and mortar staff to create their own signage and designed and managed new locations’ store front sign installment.
    Client partner list: Nikon | Canon | Sony | Epson | Olympus

  • Creative Production Manager

    • Calumet Photographic
    • Chicago, IL
    • Feb 2011 - Dec 2012 (1 year 10 months)

    Supervised design and provided Art Direction for digital and print channels. Create weekly graphics for
    e-commerce website, emails, display ads, social media graphics and ads, landing pages, brochures and catalogs. Designed promotional integrated campaigns.

    Skills acquired: HTML and CSS training.
    Key accomplishments: New email based on heat map data.

  • Art Director

    • David James Group
    • Oak Brook, IL
    • Aug 2005 - Feb 2011 (5 years 6 months)

    Designed integrated campaigns and brand identities for B2B, consumer, and associations. Designed logos, identity systems, and created brand guidelines. Worked closely with copywriters to create digital and print advertising. Designed conference booths and supportive print and digital materials. Presented creative, art directed photo shoots and took headshots, commissioned resources, oversaw press-checks, interviewed new hires, and worked closely with clients.

    Skills acquired: Presenting creative, interviewing new hires, website and conference design.
    Key accomplishments: Developed product name and logo design for Corn Products International, named and created logo and theme for SWE’s annual conference.
    Client list: The Girl Scouts | Navman Wireless | Corn Products | Society of Women Engineers |
    American Medical Association | Northern Illinois University | Excel Golf | Darwill Printers

  • Graphic Designer

    • Bee Sales
    • Chicago, IL
    • Feb 2005 - Aug 2005 (6 months)

    Designed packaging, monthly catalogs, logos, web graphics and print ads for an international manufacturer and distributor of retail and beauty products.

    Skills acquired: Packaging design, product photography and catalog design.

  • Freelance Designer

    • _
    • Chicago, IL
    • Oct 2002 - Feb 2005 (2 years 4 months)

    Robert Brandt & Associates - Entertainment & retail ads
    RPM Advertising - Automotive ads
    Maginnis Design Inc. - Abbott pharmaceutical packaging and weekly wine flyer
    Jackson Gray 3 - Internship

Education

  • The Illinois Institue of Art

    • Bachelors of Fine Art Visual Communication
    • 1998 - 2002

Specialties

Awards

Gold Circle Award | ASAE 2016 Rebranding (logo design) Society of Women Engineers Tower Award – Gold & Silver | BMA 2012 Newsletter and PURL campaign Darwill Tower Award – Gold | BMA 2011 Corporate identity logo design Society for Women Engineers Silver Sledgehammer – Pro-Comm Award | BMA 2008 Corporate/Brand/Integrated Darwill Tower Award – Bronze | BMA 2008 Websites...
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