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Strategic Creative/Art Director
I have over 14 years of industry experience in consumer and B2B multi-channel design. My roles have included Creative Direction, Art Direction and Marketing Management. I have worked within an agency as well as in-house directing, managing and producing digital and print creative. Diverse client portfolio: Retail, service, food, finance, photography, beauty, associations, engineering, pharmaceutical, and education. I am very hands-on and take pride in my work. I enjoy being a mentor and helping others. I get excited about learning new things and problem-solving. I have a keen eye for clean design and strive for beautiful, yet results-driven creative.
Southwest Airlines Rewards Program
Epson Promotional Designs
Museum of Broadcast Communications' Program Ad
Design multi-channel conversion-centered emails, landing pages and microsites, display and social ads, and direct mail. Audit client emails and suggest best practices. Setup and design presentation decks.
Skills acquired: Responsive and adaptive design, Sketch, Bootstrap, and designing for retina.
Key accomplishments: Contributed in pitches that won new clients such as Warner Brothers. Received client recognition for my work on Southwest Airlines’ microsite design and AbbVie speaker portals.
Client list: Hyatt | Southwest Airlines | GAP | Universal Orlando | Nestlé | DirecTV | SoFi | AbbVie | Visa |
Chase | Warner Brothers | City of Hope | Mercer | Under Armour | NFL | Nordstrom
Designed landing pages, emails, microsites, display ads, and direct mail.
Skills acquired: Designing for the customer journey and learning tested best practices.
Key accomplishments: Designed Southwest Airlines Rapid Rewards Visa credit card and microsite for portfolio customers. Created a new acquisition email control for Southwest Airlines' Rapid Rewards Visa credit card.
Client list: Hyatt | Southwest Airlines | GAP | Banana Republic | Old Navy | Zulily
David James Group - Logo redesign and conference branding.
LendLink - Email design, coding and deployment through Exact Target
Blue Plate - Managed Blue Plate catering and Tesori restaurant brands, social media channels, print ad purchasing and maintained media deployment schedule. Hired and lead a staff of one, developed organizational filing system for projects, supplies, vendors and contacts. Strategized with VP of sales and event coordinators to concept and develop creative for corporate tastings and events. Art directed food photo shoots. Email design, coding and deployment through Chimp Mail.
Client list: Container Store | Art Institute of Chicago | Museum of Contemporary Art “David Bowie Exhibit”
Levy Restaurants – Designed proposals for The Dallas Mavericks and a new Quebec hockey arena.
Managed and directed creative for a national photography retail chain. Refreshed and maintained consistency of brand, hired and lead a team of five, consisting of onsite and remote staff. Created and provided merchandising assets to over 15 store managers, event and rental departments. Purchased and managed placement of print and digital media and billboards.
Skills acquired: Purchasing and managing print and digital media, working with building managers and city requirements and permits, working with Exact Target, promotional video creation and deployment to off-site LCDs, and Intershop commerce suite training.
Key accomplishments: Art directed e-commerce site redesign, designed and launched new brand and directed positioning for education, rental and event departments, digitalized print magazines and catalogs, created template system for brick and mortar staff to create their own signage and designed and managed new locations’ store front sign installment.
Client partner list: Nikon | Canon | Sony | Epson | Olympus
Supervised design and provided Art Direction for digital and print channels. Create weekly graphics for
e-commerce website, emails, display ads, social media graphics and ads, landing pages, brochures and catalogs. Designed promotional integrated campaigns.
Skills acquired: HTML and CSS training.
Key accomplishments: New email based on heat map data.
Designed integrated campaigns and brand identities for B2B, consumer, and associations. Designed logos, identity systems, and created brand guidelines. Worked closely with copywriters to create digital and print advertising. Designed conference booths and supportive print and digital materials. Presented creative, art directed photo shoots and took headshots, commissioned resources, oversaw press-checks, interviewed new hires, and worked closely with clients.
Skills acquired: Presenting creative, interviewing new hires, website and conference design.
Key accomplishments: Developed product name and logo design for Corn Products International, named and created logo and theme for SWE’s annual conference.
Client list: The Girl Scouts | Navman Wireless | Corn Products | Society of Women Engineers |
American Medical Association | Northern Illinois University | Excel Golf | Darwill Printers
Designed packaging, monthly catalogs, logos, web graphics and print ads for an international manufacturer and distributor of retail and beauty products.
Skills acquired: Packaging design, product photography and catalog design.
Robert Brandt & Associates - Entertainment & retail ads
RPM Advertising - Automotive ads
Maginnis Design Inc. - Abbott pharmaceutical packaging and weekly wine flyer
Jackson Gray 3 - Internship