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James Kershaw

Industrial Designer - Newell Rubbermaid - Tools — Charlotte, NC

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Published:: Jul 02, 2009

Industrial Design

ID - Academic

A slight mix of ID Projects through my academic career.

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7Summits - Ice Tool - A project geared towards development of a lasting brand as well as an innovative "launch product" to create a trustworthy image outdoor enthusiasts and climbers can trust.

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Umami - Sushi - A simple yet elegant sushi tray that combines the art of sushi with social interaction. Umami is a contemporary sushi tray that compliments the taste, texture, and color of sushi. Umami provides a blank canvas in which the beauty that is the art of sushi can be displayed on.

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Vue Spice Rack - Inspired by one of natures most elegant forms, the cocoon; Vue is a true study of form and function. Available in Stainless Steel and Glass, Vue incorporates individual grinders per spice to ensure the spices are as fresh as possible. Each pod hangs from the wall mounted rack with a magnetic assisted hook which helps guide the user when putting the pods away.

Vue is a wall mounted spice rack to help utilize and save countertop space.

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eCO2 - eCO2 is a stylish athletic watch aimed at calculating and reducing the users carbon footprint through Bluetooth technology.

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Scented Children's Toothbrushes - A children's toothbrush that combines personality, smell, and taste to create a fun and unique toothbrushing experience for kids of all ages.

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ReStep - ReStep is a solution to a problem that has been plaguing the Democratic Republic of Congo for decades. Utilizing recycled materials, ReStep is a flat pack sandel that can easily be shipped or locally manufactured to provide more economic opportunities to those in the DRC.

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Jumpman BOA - Incorporating the BOA Lacing System this boot provides a dramatic improvement in lacing and performance. Using a carbon fiber shank plate the Jumpman BOA provides ideal responsive support for a snowboarder in any situation. A gel cushioning system as well as an adjustable heel hold system are used to prevent one of the key issues snowboarders face, heel hift. The insole, activated by heat, conforms to the snowboarder’s foot structure for an ideal personal fit. 2007

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FSU Feather Trainer - A lightweight athletic trainer used to help reduce ankle, arch, and Achilles injuries in athletes. A gel band wrapping around the Achilles tendon acts like a muscle striation providing optimal support.

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Nike Pro Combat Trainer - The Pro Combat Trainer is a lightweight trainer geared towards reducing injury among athletes on and off the field. Reinforced collar and lateral support in both the liner and shoe provide additional stability to prevent ankle roll. Nike Flywire is used to increase stability and secure the foot.

The trainer can be worn with or without a supportive liner. The upper combines a moisture wicking nylon mesh with a synthetic quarter and toe cap to reduce weight and increase strength.

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Bulldog Hardware - Sticky Level - A level designed for the DIY picture hanger to mount on top of a picture for quick and easy adjustments.

The sticky bottom as well as the triangular shape allows the level to be seen from virtually any side while preventing it from rolling or moving.

Available in WalMart.

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Bulldog Hardware - Hammer Kit - Conceptual kit used to help establish a design language for Bulldog Hardware. This kit includes several different products used to help the DIY picture hanger.