I've recently finished studying BA Industrial Design and Technology at Loughborough University in the UK. I'm extremely passionate about Industrial Design (designing meaningful products, perceived feelings through using products, experiences, touch points, and brands) and very interested in UI/UX and Service Design. I've had the privilege to experience a few different cultures and explore design within these contexts.

Work Samples

  • Portfolio

  • Point Of Purchase

  • Redesign of MicroScalextric

Work History

  • Service Designer (Jammer)

    • Global Service Jam
    • Mar 2013 - Mar 2013

    It was the 3rd annual Service Design Jam and participants, in groups of 5, had 48 hours to consider "grow" as the theme and brainstorm, identify an opportunity/a problem for a service, go deeper through user/market research, develop, and present the service through a prototype and a 3 minute-long presentation. Also, all groups were mentored by professionals in Service Design sector.
    I was involved in a lovely project called "Flavour Finder".

  • Junior Industrial Designer

    • ENTEKHAB industrial Group
    • Dec 2011 - Jul 2012 (7 months)

    The company (as a holding company) is the biggest fast-growing Home Appliances manufacturer in Iran and the Middle East region which manufactures/assembles products with 3 different brands. As a member of the Design Centre, I was involved in designing refrigerators/freezers and washing machines (Ideation, CAD modelling, Prototyping, and Evaluating), doing research, visiting manufacturing site and assembly lines, designing POPs, and printing in a professional atmosphere. It has been a great experience as I have witnessed design process, from concept to production.


  • Loughborough University

    • MA Interaction Design
    • 2013 - 2014
  • Loughborough University

    • Bachelor of Arts (BA) Industrial Design and Technology
    • 2009 - 2013

    Modules overview: Design Practice, Computer Aided Design, Computer Aided Manufacture, Model Making and Prototyping, Materials and Manufacturing Technology, Ergonomics, User-Centred Design, Basic Mechanics and Electronics, Interaction Design, Design for Manufacture, Branding, Styling, and Emotional Design.



- Silver Award winner in POPAI Student Design Awards competition 2011 - 3rd Place in Loughborough Design School Finalist Design Week 2013 (Scalextric brief)