Becca Fox

Top Chef (2 of 4)

Top Chef Branding Cookbook
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Description

Inspired by Bravo’s popular cable-T.V. food show, Top Chef, this style guide gives artistic direction for licensed product and packaging. The Top Chef brand marries professional grade equipment and Bravo style for the serious at-home-chef. Applied to both product and packaging, the Top Chef brand connotes professional standards using sustainable and reusable materials. Culinary “tips and tricks” encourage consumers to retain the packaging.

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