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Art Direction and Interactive Design
New York, NY
New York, NY
I'm a New York based designer concentrating primarily on Art Direction in Interactive Design. I work closely with clients to develop original visual strategies consistent with their brand messaging while directing and inspiring junior creative staff to effectively comprehend, execute, and represent their work.
OWNER Punch You in the Eye, NY, 8/1997 to present - Freelance designer ART DIRECTOR World Archipelago, NY - 6/2007 to 10/2008 - Define and lead creative process and responsible for driving innovative design solutions from conception to completion that strategically translate and support the direction of a client's business, brand, service or product for the New York division of international interactive agency. - Design projects include full websites, user-generated content microsites, location-based mapping, and viral marketing initiatives including games, sweepstakes, interactive polls, and video timelines. - Facilitate client creative meetings and manage expectations with clients and project managers to staff resources with pertinent skill sets and experiences. Establish deadlines, manage information architecture, wireframes, storyboards, design rounds, client feedback and style guides. - Diligently monitor project pricing, expenditures, team utilization and staffing of Designers, Information Architects, Programmers, and Animators to ensure creative concepts are aligned with strategy, technical specifications, and ensure action-oriented UI design with best usability practices. - Hire, mentor and advise 5 person creative team to fulfill their full potential including creating opportunities for team development, exposing individuals to senior level challenges, decisions and meetings and expanding individual careers through reviews, assignments, compensation adjustments and career track. - Participate in new business pitches to win new, and extend existing client relationships. NEW MEDIA DIRECTOR H2O Associates, NY - 11/2004 to 6/2007 - Responsible for all new media initiatives including design and programming of full websites, email campaigns, online advertising, information architecture, wireframes, interactive presentations, information graphics and print communications as part of client brand strategy. - Worked closely with clients and in-house Producers to oversee and execute projects. - Hired and managed design team and freelance talent; worked closely with junior designers to ensure an aesthetic cohesion between print and new media initiates. - Performed on-site presentation trainings for clients including Clinique, Meredith, Newsweek, TIME and WebMD, among others. CREATIVE SERVICES MANAGER Virgin Atlantic Airways, CT - 5/2002 to 11/2004 - Designed and managed the production (including evaluation of blueprints and on-site press checks) of all Virgin Atlantic collateral including vouchers, ad promotions, sales materials, trade communications, airport signage, clubhouse displays, and event signage. - Developed and produced HTML-based email communications for Flying Club members, develop animated banners and html pages for virginatlantic.com and sales micro-sites. - Served as Creative Services liaison and "brand cop" for all U.S. Corporate headquarters, U.S. airport gateways and oversees location. SENIOR DESIGNER, 2/2001 to 11/2001 Divine Inc., Fairfield CT (Note: formerly SageMaker Inc.) - Supervised four-person production team. Subcontract and manage work to various design firms. - Responsible for design and development of all print, web and presentation marketing materials. WEB DESIGNER 8/1999 to 2/2001 Divine Inc., Fairfield CT (Note: formerly SageMaker Inc.) - Designed and programmed corporate website, intranet, animated product demos and online portal. - Analyzed and determined architecture, navigation, and page templates for all interactive projects. DESIGNER 8/1997 to 8/1999 Divine Inc., Fairfield CT (Note: formerly SageMaker Inc.) - Designed sales materials, software packaging, trade show graphics and direct mail pieces. - Created corporate identity standards including typography, logo placement, color palette, and presentation of collateral system.
Keene State College; SACI Student Art Center International