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Integrated Trade Show Marketing Campaign - "The Complete Collection" targeted Athletic Business Trade Show attendees, convincing these hard-earned customers to partner with Life Fitness for all their needs. This integrated marketing campaign also included an interactive CD, concert t-shirt, and direct mail.
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Integrated Trade Show Marketing Campaign 2 - "The Complete Collection" targeted Athletic Business Trade Show attendees, convincing these hard-earned customers to partner with Life Fitness for all their needs. This integrated marketing campaign also included an interactive CD, concert t-shirt, and direct mail.
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Trade Show Party Invitation - Life Fitness hosts a social gathering at IHRSA, the largest fitness trade show of the year. This year's party warranted a fun, retro, memorable invitation since the event was held at such a unique venue...inside the San Francisco Giants baseball stadium.

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