Kinley Clifford
Copywriter/Associate Creative Director — Seattle, WA
Branding
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Oppenheimer 15oth Anniversary Campaign - After 150 years in business, Oppenheimer needed a special campaign to ring in its milestone anniversary in style. This positioning line centered on the company’s roots in the international produce industry, and was used as the cornerstone of a year-long internal and external campaign.
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Houweling's Hot House - It isn't hard to see the difference between tomatoes grown in a greenhouse and those grown in a field. Houweling's Hot House, the largest premium greenhouse tomato grower in North America, needed a positioning line that helped encompass that key differentiator in one succinct statement.
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Houweling's Hot House - It isn't hard to see the difference between tomatoes grown in a greenhouse and those grown in a field. Houweling's Hot House, the largest premium greenhouse tomato grower in North America, needed a positioning line that helped encompass that key differentiator in one succinct statement.
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Linda Gold Pineapple - "Linda" means "pretty" in Spanish, and Linda Gold pineapple grown in Costa Rica lives up to its name. When Linda Gold was named the sweetest pineapple in a test of competing pineapple brands, a new positioning line was needed to help communicate the juicy news.
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Linda Gold Pineapple - "Linda" means "pretty" in Spanish, and Linda Gold pineapple grown in Costa Rica lives up to its name. When Linda Gold was named the sweetest pineapple in a test of competing pineapple brands, a new positioning line was needed to help communicate the juicy news.
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OriginO New Positioning Line Concepts - As the largest organic greenhouse grower on the continent, OriginO needed a new brand positioning line and messaging strategy that better represented their truly original growing methods. The revision process included a round of new positioning line concepts that spoke of OriginO's unique selling points in comparison with its conventional (non-organic) competitors. A wide array of options were narrowed down to a chosen few, which were presented along with messaging recommendations.
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