ULTA Cosmetics Conceptual Moodboard - One of 3 conceptual looks that would then translate to all marketing and advertising aspects for client. This concept revolved around the fashion industry, creating a feeling of high sophistication and product knowledge to be trend forward in thinking. Responsible for concept and art direction.
Trade Show Game and Materials - Created gaming experience for client to use at a trade show. Responsible for concept, illustration and art direction of entire piece.
Ken Napier Real Estate Developer, branding brochure - Used supplied photography in a multi-page, large format brochure to introduce Ken Napier as a custom, high end real estate developer. Responsible for art direction, raw photo retouching and production of entire piece.
Mario Tricoci Direct Mail - Created a distinguished look and introduce a new product line to the establish, high end salon in Chicago. Responsible for art direction, photo retouching and production.
The Peninsula Hotel, in room restaurant guide - Created an delicious look at the variety of restaurants the hotel has to offer by using high end photography and simple typography. Responsible for art direction and production.
Logos - Variety of logos using different styles of typography and illustrations.
Addy winning Invitation for Ad Club of West Michigan - The objective was to create a captivating piece to draw attention and attendance to the annual holiday party. Responsible for concept, production and copy writing of entire piece. This piece won an Addy Award.
Flirtology branding - Logo and branding for Flirtology, a company that services the home party industry. Also look at www.flirtology.net
Linens 'N' Things - Gift cards for Linens 'N' Things that visually celebrate the big and small events in their customers lives.
Watch catalog concept for Sears that combines their name brands with a friendly monthly reminder that Sears is their number one destination for brand name watches.
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