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Dave Parmley + KUSTOM KULT STUDIO
THE VALUE OF KUSTOM
The word “Kustom” is a Pavlovian bell to me. I have always been obsessed and stoked with anything creatively different. To be inspired and to care enough to meticulously hand craft, whatever it is, into something unique and to your personal vision will consistently engage an audience and set the work apart, while forging incredible value into a brand.
I am a seasoned veteran of the design world with roots deep in the Surf industry as Creative Director for O'Neill Wetsuits & Sportswear in Santa Cruz, CA. I went on to be co-founder of the lifestyle branding studio, 13THFLOOR, amassing heavy combat experience in alternative cultures with my biz partner, Eric Ruffing, within action sports, motorsports, entertainment and youth markets.
The value of crafting by hand is my vision as the heart and soul of my new venture- KUSTOM KULT STUDIO. My expertise is hand crafting original, relevant and distinctively stylized design. Attention to detail and meticulous craftsmanship is what activates unique and engaging work that our clients find to be a truly valuable resource and brand asset.
During my career I am honored to have been recognized by some of the world’s most prestigious design organizations, including awards and recognition from the likes of HOW, Graphis, Print, Logo Lounge, Letter Cult, Alt, Alternative Pick , Western Art Directors and The Addy Awards. My work has been published in a plethora of books, magazines and blogs and I have also co-authored and designed a hip alternative
Some of the clients I have had the privilege to partner with include 20th Century Fox, Bungie, Certain Affinity, EA, Element, Harley-Davidson, Hot Wheels, Mattel, MTV, NBA, Nike, O’Neill, Pepsi, UFC & Warner Bros.