I am an industrial designer passionate about creating meaningful design solutions that marry the needs of my clients and their end users. I thrive off the energy of others, especially when collaborating with designers, strategists, researchers, and other team members. The focus of my work is to help my clients discover, develop, and visualize the future of their brands through product and packaging experiences. I approach strategic challenges through a design thinking lens. My toolkit includes concept ideation, CAD modeling, prototyping, and user testing. I am comfortable working in various capacities, including participating in full-day brainstorm / workshop sessions with live sketching, providing support design, and leading design projects and respective teams. The bulk of my experience has been in product and packaging design, serving industries such as medical, housewares, consumer packaged goods, and retail. My clients are design agencies, strategy firms, large and small corporations, start-ups, and anyone looking for creative input. I am open and flexible to accommodate both larger full-time projects (months at a time) and smaller commitments (hours or days over a period of time). I am set up for on-site or off-site work. I am an advanced user of Solidworks, Keyshot, and Adobe Creative Suite (Photoshop, Illustrator, InDesign). When I am not practicing design, you might find me fly-fishing on the river, teaching and practicing yoga, or tending to my urban honeybees and garden.

Work Samples

Work History

  • Principal / Creative

    • Gati Design, Inc.
    • May 2008 - Present (8 years)

    The focus of my work is to innovate and visualize the future of brands and products. My ultimate aim is to create new product experiences that add delight and simplicity to daily life.

    Available for freelance/contract work.

  • Freelance Industrial Designer

    • Product Development Technologies
    • Sep 2012 - Oct 2012 (1 month)

    Developed athletic pain relief and recovery products through sketch brainstorms and foam core/yellow foam rough model making.
    Designed housewares cooking product with emphasis on functional improvements, color/material/finish studies (through trend research), and final execution in CAD for high-level concept renderings.
    Provided support design in large group brainstorm sessions with software engineers, UI designers, and industrial designers.

  • Contract Designer

    • gravitytank
    • Feb 2012 - Mar 2012 (1 month)

    Developed design concepts around introducing a new product into the CPG product category.
    Created quick volume models in yellow foam, foam core, post-it notes, paper clips, and masking tape.
    Participated in client co-creation work sessions, including live sketching.
    Led CAD modeling and development in preparation for prototyping and ultimately manufacturing.

  • Freelance Industrial Designer

    • Lunar Design
    • Nov 2011 - Dec 2011 (1 month)

    Created high-level sketch renderings based on client requests.
    Designed and developed a housewares product in preparation for product launch at the International Home + Housewares Show.

  • Treasurer/Officer

    • IDSA - Chicago Chapter
    • Jan 2010 - Dec 2011 (1 year 11 months)

    Maintain chapter's financial records
    Ensure the integrity of the fiscal affairs of the chapter
    Plan and run chapter/regional events

  • Freelance Designer

    • Distant Village Packaging
    • Mar 2009 - Dec 2011 (2 years 9 months)

    Lead designer for packaging design projects for clients with high-end luxury brands, natural products, and a desire to be sustainable and socially responsible.

    - Lead design projects
    - Interface with clients on a day-to-day basis
    - Understand, develop, and reinforce brands through structural packaging solutions
    - Provide a range of sketch concept generation
    - Develop technical specifications for production through artisan groups in the Philippines and Thailand

    The backbone of the firm is an established international handmade packaging supply chain. Artisan groups are visited and reviewed regularly for sustainability and fair-trade compliance. Distant Village is partner in Pure Labels, Inc, leading manufacturer of sustainable adhesive labels.

  • Freelance Industrial Designer

    • Kaleidoscope Imaging
    • Apr 2011 - Oct 2011 (6 months)

    January 2010 – March 2010 (3 months)
    January 2009 – February 2009 (2 months)

    Design strategy, concept generation, hand sketching, cintiq sketching, CAD modeling & rendering
    Redesigned existing concepts to create cost reduction, simpler manufacturing, and more consumer friendly product for client, Radio Flyer.

  • Freelance Industrial Designer

    • Webb deVlam London
    • Mar 2011 - Apr 2011 (1 month)
  • Freelance Industrial Designer

    • Webb deVlam Chicago
    • Jun 2008 - Mar 2011 (2 years 9 months)

    Created world-class brand packaging solutions for markets in US, China, and Europe for brands
    such as Microsoft, Kraft, Tide, 3M, Downy, Cottonelle, Pillsbury
    Collaborated with multi-disciplinary teams combining branding, structure and graphics
    Developed and maintained design intent through design specification and engineering
    Maintained tight deadlines and ensure quality results under pressure
    Visualized using hand ideation sketching, 3D CAD, computer rendering and digital presentation

  • Freelance Designer

    • Radius
    • Oct 2010 - Nov 2010 (1 month)
  • Freelance Industrial Designer

    • Enthoven Associates Design Consultants
    • Sep 2010 - Sep 2010

    Contracted in Antwerp, Belgium at product design agency, best known for furniture and transportation design
    Practiced user-centered design, collaborating with design researchers and other designers
    Designed and developed a new line of laundry care accessory products for the international market
    Interpreted research interviews to identify issues in the laundry process

  • Freelance Industrial Designer

    • RTC
    • Jun 2010 - Aug 2010 (2 months)

    Provided lead design on several programs for POP, retail merchandising, and brand vision
    Worked on programs for clients Unilever, Columbia Sportswear, Nike, Kraft, Pfizer
    Participated in cross disciplinary visionary brand brainstorms
    Interpreted client brief, collaborated with Account Executives and Sales Staff to create a range of sketch concepts
    Translated sketch concepts into 3D renderings, using Solidworks 2010 and Photoworks/Photoview 360

  • Solidworks Instructor

    • Chicago Display Marketing
    • Oct 2009 - Apr 2010 (6 months)

    Instructing one-on-one lessons in Solidworks to a team of Industrial Designers
    how to maximize the usefulness and capabilities of Solidworks relevant to the POP/Display industry, including solid modeling, configurations, assemblies, technical drawings, and rendering with Photoworks.

    Contracted 2 days/week over the course of a few months.

  • Industrial Design Intern

    • Damen Jackson
    • May 2007 - Aug 2007 (3 months)

    Performed market audits, visited stores, observed and used competitive products
    Established a visual brand language for product groups through sketching, 2D renderings, and CAD

Education

  • University of Illinois at Urbana-Champaign

    • BFA Industrial Design, Business Minor
    • 2004 - 2008

Specialties

Affiliations

IDSA, Chicago Chapter

Awards

2009 IDSA Chicago + World Bicycle Relief, Big Rig Design Competition 2008 Featured on Core77 "Flotspotting" Gum Packaging Redesign 2008 Outstanding Industrial Design Senior Award 2008 IDSA Merit Award Finalist 2008 Industrial Design Student Representative, BFA Graduate Exhibition 2008 President, UIUC IDSA Student Chapter 2007 Treasurer, UIUC IDSA Student Chapter 2007 Talented Art Student Award 2007 Featured in...
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