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  • Lena Karalnik


    Baltimore, MD

WHO I AM I'm the eleventh sign of the zodiac, creative, intuitive, socially conscious, humanitarian, and keenly interested in making the world a better place. Along those lines, I strive to make the world work better, with a concentration on social institutions and how they work (or don't work). I'm a visionary, a progressive soul who loves to spend time thinking and creating positive solutions, in my own life and the lives of others. WHAT I DO Connection + Communication + Imagination Deep understanding of human behavior, user-centered research, Content strategy, Copywriting, Front-end DESIGN and Interactive DESIGN. BRANDING Brand Identity Logos Brand Collateral Brand Standards Typography Naming Creative Direction PRINT Collateral Brochures Direct Mail Poster Design Annual Reports Editorial Design Catalog Design Book Design PACKAGING Product Packaging Beer, Wine & Spirits Label Design Product Design Music Packaging DVD Packaging Product Rendering Sales Kits INTERACTIVE Website Design Website Development E-Commerce Mobile Social Media App Design Email Campaigns Brand Integration OTHER SERVICES Advertising Infographics Event Design Retail Graphics POP Displays Tradeshow & Banners PHOTOGRAPHY Custom Photography Lifestyle Portraits Corporate/Executive Commercial Documentary Landscape Retouching

Work Samples

  • Cosmetic Advertising

  • Fashion Photography

  • Packaging Design

Work History

  • Creative

    • LGK Creative Group
    • Oct 2008 - Present (9 years 1 month)

    As a creative, I specialize in sustainable advertising, packaging for premium consumer products, web/print design for arts and cultural institutions, government programs, educational institutions, energy industry, financial institutions, healthcare industry, beauty/sports/fitness industry, real estate developers, and those working to improve human existence.

    My mission... Solving complex client communication issues elegantly and intelligently across all media.

  • Sr. Designer

    • H&D Branding
    • Feb 2007 - Jan 2008 (11 months)

    Delivered on packaging design & development of new product branding for P&G

  • Creative Director

    • MileOne
    • Jan 2005 - Jan 2007 (2 years)

    Managed Creative Department, catering to 63+ dealerships.

  • Designer/Marketing Specialist

    • Creative Contractor
    • 2000 - 2005 (5 years)

    Developed Marketing Solutions for range of NYC clients.





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