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  • LAURA RODRIGUEZ

    Graphic Designer

    Austin, TX

I am a graduate and presidential scholarship recipient from the School of the Art Institute of Chicago; While at SAIC, I was selected for the advanced painting department. I also took courses in non-profit arts administration. Currently I maintain a B.F.A. I currently work as the graphic designer at Feniex. I am highly interested in continuing work in marketing and advertisement design specifically in higher education, the Arts, Performing Arts and Fashion/Beauty industries. Brochure Samples: http://issuu.com/laureliz3/docs

Work Samples

  • email ad

  • email announcing new website

  • Conceptual Logo Design for ARTS SA

Work History

  • Graphic Designer

    • Feniex
    • Austin, TX
    • Jun 2015 - Present (2 years 5 months)

    • Updated instruction manuals, bill of materials .
    • Managed and designed email marketing campaigns
    • Supervised and mentored intern
    • Prepared print files and communicated with printer
    • Re-organized product assembly build steps to improve production time
    • Conceptualized packaging design to strengthen brand
    • Used Solidworks to render diagrams
    • Manages Pardot
    • Updated instruction manuals
    • Researched ways to improve B2B marketing and end user engagement

  • Graphic Designer and Marketing Assistant

    • Directed, developed and designed all web and print advertisng and internal material.
    • Ensured adherence to company branding standards.
    • Managed multiple long/short term projects with tight deadlines.
    • Increased efficiency of the marketing dept.
    • Ensured postal compliance for direct mail.
    • Worked directly with print houses.
    • Completed print press checks and walk throughs.
    • Improved user experience on the Wordpress website.
    • Researched ways to increase brand salience.
    • Created pre-liminary branding for OPERA San Antonio.
    • Designed logo for San Antonio Metropolitan Ballet Nutcracker apparel.
    • Assisted marketing manager with social media.

  • Front Desk/Design

    • Managed social networking platforms.
    • Generated marketing ideas and print material.
    • Managed and supervised employees.
    • Scheduled appointments and ensured quality customer service.

Education

  • School of the Art Institute of Chicago

    • Bachelors of Fine Arts Fine Arts
    • 2009 - 2011

    Focused on painting and drawing with classes in art administration, fashion, new media.

  • San Antonio College

    • Certificate of International Studies Certificate of International Studies
    • 2007 - 2009

Specialties

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