Laura A. Wetzel

Graffiti-inspired logo for Steel Town Etsy, a group of artisans and crafters promoting handmade events in the Pittsburgh area and online via Etsy.com. This solution explores the ideas, "make it your own" and "Steel Town Etsy is everywhere". Implementation is the application of the logo to photos of objects and landmarks pertaining to STE's latest project, using a spraypaint effect to "tag" the subject. Other collateral included slogans and messages with a similar "tag" treatment.

• Graphic Design
• Branding & Corporate Identity