Lawrence Chu

2017/2018 Redot Award Winner - BISSELL CrossWave is an all-in-one hardfloor washer and vacuum cleaner that works on both hard-floors and carpets. Sanitizing consumables can be used for a deeper efficacious clean. This project began with extensive primary research led in Asia, where the key insight to multi-surface cleaning and desire for consumables were found. We wanted to create a product that is easy to use and would carry an aesthetic brand language that communicates the evolution of the next generation of floor-care technologies that is both powerful, and visually dynamic.

• Creative Direction
• Industrial Design
• Design Management