Lawton Rhee

World Bank - Through a multi-dimensional campaign consisting of print and guerrilla advertising and a television spot, a message of awareness and the need to act prompts the audience to log-on to the worldbank.org and become educated on this social issue and donate. Print advertisements create a dominant focus on typography. The message translates clearly through the down style of “I’s” which fits with the subject of vision and loss of sight.
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Love Life Stop Aids - The focus is on broad recognition and acceptance of safer sex rules through humor to convey a positive message. Because this disease is unfortunately bound to humans a continued message is required to alert them to an on-going issue. Through a print campaign that focuses on strong visual imagery and the lack of body copy, lends to an immediate message and a dominant headline that grabs the observer attention.
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