Lenny DiChiara

Several markets in the GlaxoSmithKline pain management portfolio were looking for a unit dose liquid dose offering for Children. Several different manufacturing and innovative technologies were explored and a good, better, best approach based on cost of goods and market feasibility was considered. Formats such as sachets, tubes, thermoforms and blow fills were developed. After extensive consumer qualitative and quantitative testing was conducted, the HDPE blow fills and sachets were identified as lead routes leading up to commercialization.

• Packaging Design
• Creative Direction
• Industrial Design