Lenny DiChiara

Packaging design development for Motorola's line of High End Vehicle Power Adapters to compliment their overall cellular phone accessory product line. The external thermoform pack was developed with an in-molded Motorola Insignia brand mark to remain consistent with the entire Motorola packaging product line. The internal tray is customized to accommodate varying product form factors and ancillary materials. Insert cards were developed to be interchangeable depending on the accessory SKU. Merchandising planograms were created to ensure optimal brand blocking and impact at shelf.

• Creative Direction
• Packaging Design
• Model Making