Lenny DiChiara

Motorola Limited Edition Phones (LE5) retailed exclusively at Bloomingdales. Packages were designed to showcase the phone in a premium 'jewel box' style presentation. In one execution the phone is trapped between thin plastic membranes to suspend it in air; this allows consumers to experience the phone in a tactile manner without every physically touching the product.
The second pack execution makes use of clear plastic packaging with backer graphics for a clean, elegant product presentation.

• Creative Direction
• Model Making
• Packaging Design