Lenny DiChiara

Office Depot Value Brand and Ativa Brand Paper Shredder packaging and design development. These brands were built from the ground up and were strategically positioned to play in various price points to compete with equivalent National Brand competitive Products. Ativa is the 'Own Brand' technology proposition for Office Depot, while the Value brand is marketed under the Office Depot flagship master brand and has offerings in a variety of categories: technology, supplies, and writing.

• Packaging Design
• 3D Modeling
• Research