Lenny DiChiara

Office Depot Value Brand and Ativa™ Technology brand Paper Shredder packaging design was designed and developed to reflect the new private brand (now called own brand) guide line executions for the Office Depot Brand Architecture strategy. The Ativa brand was created as part of Office Depot's product offering to compete with "NBE" (National Brand Equivalent) products at shelf.

• Packaging Design
• Branding & Corporate Identity
• Industrial Design