Lenny DiChiara

Branding and Structural Packaging Design initiative for Remington's Precision lineup of Men's personal grooming products. At the time the competitive shelf set offered a lot of products that held similar attributes and packaging aesthetics - which opened up an opportunity to drive differentiation through form and to marry the branding with the structural design development. Through extensive naming research and development, Precision was chosen with the package structure developed to reinforce and compliment the branding to drive shelf standout.

• Industrial Design
• Packaging Design
• Model Making