Laura DiMeo

Visual identity work for The Economist Events, a segment of The Economist which produces high profile conferences geared towards C-level executives in the financial industry. Materials included ads for digital and traditional media, environmental graphics, print materials.

Leverage my experience across industries and platforms to help companies develop their visual communications. Focus on multi-platform/multi-channel design communication (digital, print, retail, B2B, social media) for companies ranging from Fortune 500 companies to start-ups. Creation of design, UI and interaction flow for websites; content and guidelines for brand campaigns; organization & art direction of location photography; team player and lead creative for product launches & new business pitches. Sourced and managed outside vendors for print, environmental, digital and photography projects.

Clients include:
The Economist Group • Timberland Company • Clarks North America • One Globe Kids • Artisanal Cheese • Norwalk Community Health Center • SoftServe, Inc. • Amawalk Farm

Agencies include:
Draftfcb • evoke interaction • Euro RSCG • The Cementbloc • GSW Worldwide • Makovsky

Joining Draftfcb’s digital group, I jumped in mid-stream on the launch of a Gilenya consumer campaign (Novartis). Working across all digital media, I refined page details and graphics, created new graphics in line with the given concepts and brand style, wrote media-specific style guides, and assisted in QA testing. In addition, I logged late night hours concepting and designing for a BMS pitch (won the business).

Brought wireframes to life for web, tablet and mobile, including parallax and responsive site types. Additional work included rich media emails & banners, keyword search landing pages, facebook tab pages. Worked closely with UX, IA, copy and account to create outstanding work on client accounts for Purdue, Pfizer, Genentech, Novo Nordisk, Daiichi Sankyo.

Design for agency clients in the areas of new brand identities, marketing communications, corporate websites and integrated projects. Additionally, I was responsible for redesigning their corporate website - www.makovsky.com. Accounts: Mediscripts, Hammer Haley, Guardian, Equities First.

As a design consultant in an on-going capacity, I have played key roles in a variety of projects ranging from new product launches, interactive trade show graphics, new business pitches and advertising campaign concepts. Main projects: Gileyna launch, 2010 (Novartis); Spiriva launch, 2005 (Pfizer).

Lead a re-branding campaign funded by an Obama public health grant. Developed key brand attributes and pulled them through all design touchpoints: Print, interior design, environmental graphics, advertising, events. Accomplishments:
• Created a brand identity for the center that focused on it’s growth, roots and ethnic diversity of it’s community
• Designed 24,000 sqft of floor space which became the centerpiece of the new building design
• Designed all exterior, interior, way-finding and ADA signage to reflect the new branding

Design and concept development for new brand identities, marketing communications, patient & physician materials, press kits, and events. Lead creative on new business pitch graphics. Print and environmental focus. Key projects: I Have a Secret campaign (Boehringer-Ingelheim, Lilly); Caliper brand identity (Caliper); Inspra launch (Pfizer)

Retooled the brand voice towards a younger audience­. Developed key visual objectives for the Clark’s parent brand across all public and vendor-facing marketing touch points: web, in-store retail design, special promotions, trade shows. Planned/art-directed all lifestyle & product photography; partnered with other departments to create the full retail visual experience; managed projects & timelines. Recruited creative talent, supervised outside resources.
Accomplishments:
• Concepted seasonal lifestyle campaigns that brought a stylized, urban chic look to the brand
• Managed all aspects of the photoshoots and seasonal graphics, including sourcing/managing
talent; overseeing casting, wardrobe, location scouting; ensuring budget needs were met
• Added new vocabulary to brand photography: Championed a diverse ethnic look within the talent; Created image concepts with cross-generational appeal
• Initiated retail & wholesale holiday campaigns
• Updated brand color palette & typography to a more contemporary look. Wrote brand guide that became the basis for new signage & collateral design

Created the brand vision, and ultimately the brand, for start-up company positioning itself as a leader in online information resources. Focus on cross-channel marketing and advertising (digital, direct mail, trade show). Designed the first 3 iterations of the website and managed content. Responsible for budgets, timelines and vendors. Accomplishments:
• Took the business from an un-named start-up to a fully integrated branded company
• Developed a brand presence that got the attention of all prominent players in the industry
• Raised the bar for design within the senior services industry.