New York City-based visual designer specializing in the conceptualization, design and implementation of cross-platform branded content for clients large and small. Keen interest in the digital space, yet fully versed in traditional media. Ability to lead, be part of a team or work entrepreneurially in agency and client-side environments. Strong attention to detail. Love of technologies, collaboration, materials and image-making.
LAURA DIMEO STUDIO, Principal, New York, NY (2/03-present)
Leverage my experience across industries and platforms to help companies develop their brand image and visual communications. Focus on multi-platform/multi-channel design communication (digital, print, retail, B2B, social media) for companies ranging from Fortune 500 companies to start-ups. Creation of design, UI and interaction flow for desktop/tablet/mobile; content and guidelines for brand campaigns; organization & art direction of location photography; team player and lead creative for product launches & new campaigns. Sourced and managed outside vendors for print, environmental, digital and photography projects.
AGENCY CLIENTS include: Draftfcb, Evoke Interaction, The CementBloc, Euro RSCG, GSW Worldwide, Makovsky,
Client Accounts: Boehringer Ingelheim, BMS, Caliper, Celgene, Citibank, Daiichi Sankyo, Eli Lilly, Genentech, Merck, Novatis, Novo Nordisk, Pfizer, Purdue, Sanofi-Aventis
CLIENTS include: The Clarks Companies, Timberland Company, Artisanal Cheese, AIDS Action Committee, Amawalk Farm, The Weizmann Institute, Ab Initio, SoftServe, Norwalk Community Health Center, MyGuide
DRAFTFCB Digital Art Director, (consultant) New York, NY (1/13 - 3/13)
Joining Draftfcb’s digital group, I jumped in mid-stream on the launch of a Gilenya consumer campaign (Novartis). Working across all digital media, I refined page details and graphics, created new graphics in line with the given concepts and brand style, wrote media-specific style guides, and assisted in QA testing. In addition, I logged late night hours concepting and designing for a BMS pitch (won the business).
EVOKE INTERACTION Digital Art Director, (consultant) New York, NY (5/12 - 11/12)
Brought wireframes to life for web, tablet and mobile, including parallax and responsive site types. Additional work included rich media emails & banners, keyword search landing pages, facebook tab pages. Worked closely with UX, IA, copy and account to create outstanding work on client accounts for Purdue, Pfizer, Genentech, Novo Nordisk, Daiichi Sankyo.
MAKOVSKY, Digital Art Director (consultant), New York, NY (6/11-3/12)
Design and concept development for new brand identities, marketing communications, corporate websites and integrated projects. My most recent project was redesigning the Makovsky corporate website; creating page templates, designing for usability and flow.
THE CEMENTBLOC, Consulting Art Director New York, NY (8/05-10/05, 8/10-8/11)
As a design consultant in an on-going capacity, I have played key roles in a variety of projects ranging from new product launches, interactive trade show graphics, new business pitches and advertising campaign concepts.
NORWALK COMMUNITY HEALTH CENTER (NCHC), Consulting Creative Director,
South Norwalk, CT (10/09-4/10)
Lead a re-branding campaign funded by an Obama public health grant. Developed key brand attributes and pulled them through all design touchpoints: Print, interior design, environmental graphics, advertising, events. Managed projects and vedors. Accomplishments:
• Crafted an identity that encompassed the center’s growth, roots and diversity of it’s constituency
• Designed 24,000 sqft of floor space which became the centerpiece of the new building design
• Designed all exterior, interior, way-finding and ADA signage to reflect the new branding
EURO RSCG LIFE, Senior Art Director (consultant) New York, NY
May - June 2009; February - June 2005; July - December 2003
Design and concept development for new brand identities, marketing communications, patient & physician materials, press kits, and events. Lead creative on new business pitch graphics. Print and environmental focus. Key projects: I Have a Secret campaign (Boehringer-Ingelheim, Lilly); Caliper brand identity (Caliper); Inspra launch (Pfizer)
THE CLARKS COMPANIES, N.A., Consulting Creative Director, Newton, MA (1/06-1/09)
Retooled the brand voice towards a younger audience. Developed key visual objectives for the Clark’s parent brand across all public and vendor-facing marketing touch points: web, in-store retail design, special promotions, trade shows. Planned/art-directed all lifestyle & product photography; partnered with other departments to create the full retail visual experience; managed projects & timelines. Recruited creative talent, supervised outside resources. Accomplishments:
• Concepted seasonal lifestyle campaigns that brought a stylized, urban chic look to the brand
• Managed all aspects of the photoshoots and seasonal graphics, including sourcing/managing
talent; overseeing casting, wardrobe, location scouting; ensuring budget needs were met
• Added new vocabulary to brand photography: Championed a diverse ethnic look within the talent; Created image concepts with cross-generational appeal
• Initiated retail & wholesale holiday campaigns
• Updated brand color palette & typography to a more contemporary look. Wrote brand guide that became the basis for new signage & collateral design
MYGUIDE FOR SENIORS, Creative Director, Philadelphia, PA (10/03-5/05)
Created the brand vision, and ultimately the brand, for start-up company positioning itself as a leader in online information resources. Focus on cross-channel marketing and advertising (digital, direct mail, trade show). Managed budgets, timelines and vendors. Accomplishments:
• Took the business from an un-named start-up to a fully integrated branded company
• Developed a brand presence that got the attention of all prominent players in the industry
• Raised the bar for design within the senior services industry
MASTERS OF FINE ARTS
California College of the Arts, Oakland, CA
University of California, Berkeley, CA
Majors: Fine Arts; Political Economics
Various locations, New York NY
Graduate classes in entrepreneurship, business writing & marketing
Harvard University, Cambridge, MA.