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Senior Designer/Art Director
San Diego, CA
San Diego, CA
An award-winning graphic designer with extensive experience in print design, art direction, and project management. I have a broad and versatile design background with projects ranging from books and publications to marketing collateral to museum exhibition design. With over twenty years' experience in the adult and children's trade book markets, I have a thorough knowledge of book design, production, printing, and manufacturing processes. With excellent typographic, layout, image-editing, and color management/prepress skills—plus a strong editorial sensibility—I can provide a thoughtful analysis of a project's design needs, concept development, and art direction, and manage the process to final deliverables. I also thrive on being part of a dynamic and creative team working to realize a collective vision.
Book Design and Print Publication Design
Children's Books—covers and interiors
PROFESSIONAL EXPERIENCE GRAPHIC DESIGNER, EXHIBITS San Diego Natural History Museum (San Diego, CA, 2013-2016) Working in close collaboration with museum exhibit designers, content planners, exhibit fabricators and other team members to create exhibit environments from design concept to production, generating graphic stages from initial layout to final printer-ready files. Conceptualizing and implementing a consistent visual style for all graphic components, including interpretive panels, reading rails, labels, signage, 3-D and digital interactive media, printed guides and ancillary materials. Managing assignments to outside freelancers and printers, monitoring project status and schedules. Serving as primary design liaison with the Science Museum of Minnesota’s graphics fabrication team, ensuring component database accuracy upon file upload and maintaining delivery schedule. Recent exhibitions: • Coast to Cactus in Southern California (2015): A 9,000 square-foot exhibition exploring the region’s unique habitats and biodiversity. (Winner of American Association of Museum’s 2016 Overall Excellence Award and Sustainability Awards) • Extraordinary Ideas from Ordinary People: A History of Citizen Science (Opened August 2016): An exhibition space celebrating the contributions of citizen scientists and showcasing notable rare books, photographs, maps, and exclusive artifacts from the Museum’s Special Collections Library. PRINCIPAL—GRAPHIC DESIGNER/ART DIRECTOR, Freelance Lydia D'moch Design (San Diego, CA, 2009-Present) Concept development, content organization, art direction, design and production of print publications, including award-winning trade book jackets, covers and interiors for the children’s and adult markets, editorial design, and educational and marketing materials. Providing consultation with self-publishing clients to foster understanding of the principles of good bookmaking in addition to content design. Expertise in layout, typography, electronic composition and pagination, photo editing, electronic image manipulation, writing and editing, illustration and photography. Clients include: Sunbelt Publications, Houghton Mifflin Harcourt, South Dakota State Historical Society Press, Utah Museum of Fine Arts, Baker & Taylor, Silver Dolphin Books, San Diego Zoo Zoonooz, eFrog Press, BookStudio, Partners in Learning Inc., City of Chula Vista. SENIOR DESIGNER Houghton Mifflin Harcourt Publishing Company (formerly Harcourt Trade Publishers) (San Diego, CA, 1989-2008): Designed book interiors and jackets of approximately 50 trade titles per year, from manuscript to bound book, as well as catalogs and promotional materials. Extensive experience with print production processes, including preparation of photos and files, PDFs, proofing and press checks. • Managed a sizable workload of diverse book genres and imprints with demonstrated skill at planning, organizing, and prioritizing to meet tight deadlines within budget and schedule parameters. • Fostered and maintained supportive, collaborative teamwork with clients and colleagues to realize a collective vision. • Created comps, layouts, sample pages and dummies indicating hierarchy of image and text components, and generated expert type specs, electronic composition and pagination, and final printer-ready files. • Art directed and managed extensive image-driven projects, including photo editing, scanning, image manipulation and maintaining photo archives and files. • Designed prototypes and mock-ups for spinoff items and repackaging, and brainstormed ideas for developing new novelty products based on backlist to increase revenue. • Directed assignments to freelance designers, illustrators and photographers, and worked with printers and other vendors, monitoring schedules and project status. GRAPHIC DESIGNER The Hunger Project (San Francisco, CA, 1987-1989) Designed newsletters, direct mail, brochures, and other collateral materials for a non-profit organization GRAPHIC DESIGNER, Freelance (San Francisco, CA) Magazine, book, advertising, marketing design and project art management for publishing, advertising and travel industry clients. BOOK DESIGNER Harcourt Brace Jovanovich School Publishers (San Francisco, CA) Designed interiors and covers for literature, history, and social studies textbooks. Developed visual concepts and art directed illustrators and photographers in executing ideas. Created sample pages, layouts, and comps, and monitored all stages of production from manuscript to bound book. AWARDS AND RECOGNITION • Designed the American Library Association’s Caldecott Medal winner, Smoky Night (awarded for most distinguished picture book illustration), 1995. • Excellence in Book Design, Juried Competitions (1991–2016): Bookbuilders West • American Institute of Graphic Arts (AIGA) Fifty Best Books of the Year • IBPA Benjamin Franklin Awards • PubWest • New York Book Show • San Diego Book Awards • Paris Writers’ News • Photography: Grand Prizewinner, American Humane Association 2008 SKILLS Excellent knowledge of print production processes, preparation of digital photos and files, scanning, image correction, proofing, press checks, and working in a pdf/ftp environment • Proficiency in CS6 InDesign/Photoshop/Illustrator, Acrobat, Quark, and Microsoft Word on the Mac OSX platform; working knowledge of Dreamweaver • Superior creative problem-solving skills, strong composition, layout and image-editing skills, typographic versatility, and an understanding and awareness of current design trends and branding • Strong editorial skills and experience writing/editing articles for print and online web content EDUCATION B. A., Scripps College, Claremont, CA—Art/Humanities Internship with Creative Department of Young and Rubicam Advertising, Los Angeles, CA Post-graduate graphic design studies at Academy of Art College, San Francisco, CA COMMUNITY SERVICE MEMBER, BOARD OF DIRECTORS at Friends of Cats, a non-profit, no-kill shelter (El Cajon, CA, 2003-present) • Determine, authorize, and implement governance issues relating to employee and feline health and welfare, estate bequests, planning, membership, fundraising and volunteer activities. • Write and edit feature stories, photograph events, design, typeset and manage production of the shelter's quarterly newsletter. • Write and design direct mail fundraising materials. • Oversaw the creative process for website redesign, art directed web designer and wrote online content to increase clarity of message and user-friendliness of site. • Completed the National Fundraising School, professional development training sponsored by the American Humane Association, and participated in other grantwriting and fundraising workshops and seminars.
Scripps College, Claremont, CA