pixel // pica // point
Rich Media / Banner Ads
Digital Sweepstakes I
Digital Sweepstakes II
Project Coordinator / Design Lead
UX Group, IQ Solutions
November 2010 – Present
Project planning and design management of interactive public health promotions for federal government agencies and non-profit organizations.
+ Develop and manage project timelines, oversee all assigned timelines and deadlines are met and communicating project status to internal partners and clients
+ Collaborating with senior-level designers to develop design strategies
+ Creation of information architecture, wireframes, style tiles, storyboards, and design concepts for clients
+ Quality assurance of projects to ensure both design quality and production accuracy.
+ Procurement of design talent to supplement scheduling workflow
+ Portfolio review and interview for prospective new employees
Catalina Marketing, formerly E-centives
User Experience Design & Development Group
July 2005 – November 2010
Creative concept development and visual design of interactive campaigns supporting relationship management initiatives for consumer goods and pharmaceutical clients.
Accounts included; Air Wick, Balance Bar, Cadbury, Cattlemen’s, Clearasil, Colgate, Delsym, Dial, Finish, French’s Mustard, General Mills, Kombucha, Lysol, Mucinex, Oriental Trading Company, Seneca Foods/Libby’s, Save A Lot, Seventh Generation, Veet, WellPet Inc., and Woolite.
Design work and responsibilities included:
+ Digital sweepstakes and promotions
+ Microsites / Sitelets
+ Website design enhancements
+ Email design (including a monthly e-newsletter with +2 million subscribers.)
+ Rich media ads
+ Branded digital coupon experiences
+ Researched, located, and organized photo shoot for Clearasil Ultra microsite product launch
Creative Services | Internet Group
September 2000 – July 2005
Creative design leadership of online campaigns and e-commerce offers for the largest publisher of health and wellness direct mail.
+ Led design of online initiatives such as emails and microsites ensuring they were creatively aligned to offline direct mail offers. Collaborated with marketing directors to develop different creatives for A/B testing.
+ Redesigned existing websites to expand content and improve information architecture based on user feedback and site analysis.
+ Supervision of workflow and scheduling of a four member internet design team.
+ Compiled statistical information on workflow tracking for monthly and yearly departmental growth projections. Wrote quarterly team goals for inclusion in company business review plan.
Phillips Investment Resources, LLC
June 1998 – July 2000
University of Baltimore
School of Communication Design
Graduate coursework in design
University of Maryland College Park
Bachelor of Science, Family Science
School of Public Health