I was tasked with growing the brand on-line. We created two new sub-groups Camp Jeep and Jamboree as well. Lots of it - all to grow the brand and make a larger footprint with Jeep aficionados. The core crowd. I am a professional Flickr tagging fanatic.
Tagging, tagging, tagging. Lots of it - all to grow the brand and make a larger footprint with Jeep aficionados. The core crowd. My tagging helped grow the members and images in the group photo pool.
I helped seed the original Jeep Experience / Flickr site with photos taken on Jeep Engineering Torture Testing trips. This one was taken in Bemidji, MN while snow packing Jeep 4x4s to test for overheating (btw - Dave Yegge won the snow ball fight).
Many of my images taken on Jeep Engineer Torture Testing trips were used to seed the original Flickr / Jeep Experience site.
Cutwater Agency in San Francisco was launching a new "Have fun out there. Jeep" campaign. We launched a mosaic home page that linked all the social networking mediums together. Many of my images taken while joining Jeep Engineers on Torture Testing trips as a technical driver were used in the mosaic. Thanks to Adam Wilson for the genius behind the Jeep Experience mash-up.
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Flickr & Jeep Experience
The Jeep Brand launched a new "Have Fun Out There" tagline and our creative team at Organic created a portal for Jeep fans to submit their experiences. I tagged thousands of images on Flickr and YouTube as well as Facebook to generate interest in the site. In order to generate content we created groups and asked users to join and add their favorite shots. We had thousands to choose from. Many of the seed shots were images I've shot for the Jeep brand over the years.
