YEAR OF THE DRAGON : HAPPY HOUR EVITE ///// This evite was blasted to clients of San Francisco Travel, who were invited to a Chinese New Year-themed happy hour. I drew inspiration from traditional drawings of dragons, as well as the vertical layout of Chinese characters, all the while incorporating SF Travel's corporate palette. ///// ROLE: Art direction, design, traditional + digital illustration, HTML coding
SWIRL +SIP : HAPPY HOUR EVITE ///// This evite was blasted to clients of San Francisco Travel, who were invited to a wine-themed happy hour. The event was hosted out-of-state by SF Travel's Washington, D.C., office, so I brought a flavor of the Bay Area to the evite with imagery that celebrates Northern California's famed wine country. ///// ROLE: Art direction, design, HTML coding
IT'S ABOUT YOU : INTERACTIVE MINI CD-ROM (1/3) - Sent to high school students, this CD uses various media to immerse prospects in the Laramie County Community College (LCCC) experience. One of the project's goals was to highlight LCCC's new tagline, "It's About You," and stray from their royal blue and gold colors; the disc art prominently features the slogan and an updated palette. At the client's request, the disc was packaged in a plain, plastic sleeve. ///// ROLE: Creative direction, disc artwork, creation of master disc for duplication
IT'S ABOUT YOU : INTERACTIVE MINI CD-ROM (2/3) ///// Like the disc art (see previous), the CD's main menu features LCCC's new tagline and palette. The interface "builds" itself, complete with sound effects, on first load. A slideshow (center) and choice of three music tracks (indicated by records that animate when clicked) keeps things lively. ///// ROLE: Creative direction, interface and interactive design (including basic Lingo programming), basic animation, file compression, selection of stock music; photo selection, editing and color correction
IT'S ABOUT YOU : INTERACTIVE MINI CD-ROM (3/3) ///// Delving into one of the CD's four sections (in this case, "Our Campus"), prospective students find video content and more. I wrote the voiceover scripts and created simple motion graphics (such as the flickering static/logo clip above) for all videos. I also edited several videos. Other interface highlights include web links (bottom left) and a light-up exit sign that quits the application. The screenshots shown are from my Mac but, at the request of the client, the CD was Windows-only.
BEAVER MEADOWS RESORT RANCH : WEBSITE REDESIGN ///// Web designer Robert Aukerman approached me to create a new look for Beaver Meadows Resort Ranch's website. He briefed me on the look he sought, and I set out to create a homey tone befitting a rustic family lodge in all seasons. Navigation was a challenge: the old site featured 22 buttons (none dispensable) stacked vertically on the site's left edge. We split the navigation in two. On the main page, the most popular links are featured with headlines and synopses. ///// ROLE: Design, illustration
WELCOME TO WYOMING : TOUCHSCREEN KIOSK (1/4) ///// In 2005, Wyoming Travel & Tourism (WTT) sought the fabrication of 30+ touch screen kiosks configured with custom content. Slated for installation in every county in the state, the kiosks would be a multimedia tour guide for vacationers. Work began in 2006. The units were manufactured by Kiosk Information Systems; artwork for the body was created by Barnhart Communications, WTT's agency of record. ///// ROLE: Project lead, art direction, interface design, script and proposal writing, research
WELCOME TO WYOMING : TOUCHSCREEN KIOSK (2/4) ///// Barnhart's choice of type for the kiosk body (see previous), along with a photograph of a spur and saddle selected by our agency's president, provided me with a starting point for the main interface screen (above). I oversaw the adaptation of all interface designs into functional, interactive content, managing a talented team of Web developers, animators and programmers. The spur on the main screen spins when touched, the result of a collaboration with a Flash developer and a 3D animator.
WELCOME TO WYOMING : TOUCHSCREEN KIOSK (3/4) ///// Among the highlights of the Wyoming kiosks is the video content: one clip for every county in Wyoming, along with several other videos. I researched and wrote voiceover scripts for over 20 county videos, communicating with 25+ project contacts to obtain approval and info for each script.
As kiosk installation sites range from urban to very remote, there is no Internet access -- our videos play directly off the kiosks' hard drives. This allows for large, high-res videos.
WELCOME TO WYOMING : TOUCHSCREEN KIOSK (4/4) ///// interactive content is not limited to video; for example, the above map includes a mileage calculator. I worked with fellow team members to load the units with this and our other finished content, as well as install and configure software on the kiosks.
Visitors' footsteps are automatically logged as they explore the kiosks, a requirement set forth by WTT. Ultimately, the project was a success: in less than six months, over 25,000 visitors were reported to have used the kiosks.
CASA REAL HOLIDAY MENU TASTING : E-INVITATION ///// This invitation was sent as an HTML email to clients of Casa Real, an upscale events venue in Northern California that hosts, among other events, corporate winter holiday parties. The challenge: create a festive invitation to a menu tasting event without evoking religious holiday imagery. Inspired by the event's food theme, I created outlines of star- and snowflake-shaped cookies using a dusting of confectioner's sugar, then photographed them. Silver dragées and crimson accents add festive touches that reinforce a winter/hoilday look. ///// ROLE: Art direction, design, photography, HTML coding
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