Leila Singleton

TAKE ROOT : SCREEN PRINT Originally a student project, I revamped this poster. The art and type were hand drawn, then vectorized. A natural-toned, recycled stock brings color to the piece. A skinny format emphasizes the sapling taking root. Hand printed by Ape Do Good Printing. ROLE: Concept, design, digital and traditional illustration, copywriting, research EXHIBITED: The 4th Block VII International Triennial of Eco-Poster TypeCon 2010 Poster Show PUBLISHED: The Big Book of Green Design, Green Graphics

UC BERKELEY TDPS : "HIDDEN INITIALS" WALL DECAL (1/3) The Department of Theater, Dance, and Performance Studies (TDPS) at the University of California, Berkeley, shares a building and wanted to distinguish their office space with a 44" x 472" vinyl wall decal. The wedge-shaped illumination of stage lights is a key element of the client's branding and inspired the decal's geometric design. Underlying the artwork is a grid of small triangles, which are grouped to create larger shapes; among these shapes are the department's initials (T,D,P, and S). Hiding the initials in the decal made them subtle enough that there is no conflict with the University's corporate typeface. ROLE: Art direction, design HONORS: Silver, Graphis Design Annual 2019 Silver, Typography, Indigo Design Awards 2019 Bronze, Hiiibrand Hiii Typography 2018 GD USA American Graphic Design Award Award of Distinction, American Graphic Design & Advertising 32

UC BERKELEY TDPS : "HIDDEN INITIALS" WALL DECAL (2/3) This graphic establishes the scale of the decal relative to the hallway in which it is installed. ROLE: Art direction, design HONORS: Silver, Graphis Design Annual 2019 Silver, Typography, Indigo Design Awards 2019 Bronze, Hiiibrand Hiii Typography 2018 GD USA American Graphic Design Award Award of Distinction, American Graphic Design & Advertising 32

UC BERKELEY TDPS : "HIDDEN INITIALS" WALL DECAL (3/3) These four detail photos focus on the letters hidden in the decal. Clockwise from top left: T, d, p, s. ROLE: Art direction, design HONORS: Silver, Graphis Design Annual 2019 Silver, Typography, Indigo Design Awards 2019 Bronze, Hiiibrand Hiii Typography 2018 GD USA American Graphic Design Award Award of Distinction, American Graphic Design & Advertising 32

SET SAIL : TEAM TILT EVENT POSTER Prior to the Red Bull Youth America's Cup, swissnex San Francisco organized an event for fans of Team Tilt Sailing, the Swiss challenger for the Cup. Instead of a traditional booklet-style program, swissnex opted for a poster to hang at the event. I isolated and posterized Team Tilt's catamaran from a promo photo, placing it at an angle that captures the speed and movement of racing. Inspired by that angle, slashes became a dominant motif. The emphasis on geometry is a hat-tip to the International Typographic Style of design. The type choice and color palette recalls the client's corporate identity, and the clouds at the top of the poster borrow shapes from their website. ROLE: Art direction, design, photo retouching HONORS: GD USA American Graphic Design Award

BARK : URBAN FOREST PROJECT LAMPPOST BANNER (1/2) Brainchild of the American Institute of Graphic Arts, Times Square Alliance and Worldstudio Foundation, the Urban Forest Project was an exhibition in Times Square of over 175 banners inspired by trees. I created a simplified tree: solid colors represent foliage and trunk, accented by digitally manipulated scans of leaves and stripes for bark. In case the viewer needs help "fetching" the concept of the tree trunk, Fido offers a hint. ROLE: Concept, design, digital illustration EXHIBITED: The Urban Forest Project NYC in Times Square

BARK : REPURPOSED URBAN FOREST PROJECT BANNER (2/2) The Urban Forest Project (2006) was an exhibition in Times Square of 175+ banners inspired by trees. In the spirit of sustainability, all retired banners were made into totebags by noted accessory designer Jack Spade. Banner artwork was additionally available on t-shirts. ROLE: Concept, design, digital illustration

EMIT RESPONSIBILITY (NOT CO2) : DIGITAL PRESS PRINT Biennially, Graphic Responses — the Colorado International Invitational Poster Exhibition's digital satellite — calls for responses to issues of worldwide concern. "Emit" was among the posters selected in '07. Wanting to realize the artwork in an earth-friendly printed format, I opted for a small run of 50, 11x17" prints (vs. 18x24" format) on FSC Certified paper. ROLE: Concept, design, digital illustration, copywriting, research PUBLISHED: The Big Book of Green Design EXHIBITED: "Graphic Responses" at the Colorado International Invitational Poster Exhibition

THE CLEAN HOUSE : PLAY POSTER + DIRECT MAILER Woman's Will Theater Company in San Francisco requested a poster, postcard and play program (not pictured) for their production of Sarah Ruhl's "The Clean House." The script's repeated mention of vivid colors against stark white informed my color scheme. The title script, inspired '50s designs, was traced in liquid detergent and then photographed. ROLE: Creative direction; design; digital illustration; copy editing; photography, photo retouching EXHIBITED: TypeCon 2010 Poster Show

DISASTER DOESN'T DISCRIMINATE : OFFSET LITHOGRAPH This piece was created for the Hurricane Poster Project, launched post-Hurricane Katrina by Boulder, CO, design studio Moxie Sozo. The Project sold posters donated by designers from around the world to benefit the American Red Cross. In my design, a motley group faces engulfment by a wave of words, adapted from post-Katrina news reports. I chose a headline type that recalls debris, a jarring split-complimentary color scheme, and stark white stock. The subhead, which floats at the group's feet, reads, "Do not let the victims of Hurricane Katrina get swept away anew in the currents of a man-made storm." ROLE: Concept, design, digital illustration, copywriting EXHIBITED: TypeCon 2010 Poster Show