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BEATS BY THE BAY : BUSINESS CARD ///// When I heard some colleagues at the San Francisco Travel Association had decided to purchase branded earbuds as a client gift, I thought it might be fun to host a playlist of free, downloadable music by Bay Area artists on our website and drive earbud recipients to it via a music-centric business card. I designed and illustrated the card above, for which I also wrote all copy. It was given away with each pair of earbuds. ///// ROLE: Art direction, design, digital illustration, copywriting ///// AWARDED: GD USA American Inhouse Design Award
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THE BIG PICNIC : SAVE THE DATE POSTCARD ///// This save the date postcard was mailed in anticipation of Stern Grove Festival Association's annual fundraiser, The Big Picnic, which helps keep the Festival's popular summer concert series free for the San Francisco Bay Area. The event is a rustic yet VIP affair in the Grove, which is known for its eucalyptus trees. The design draws upon the experience of gourmet picnicking under fluttering leaves. ///// ROLE: Art direction, design, photo retouching/color correction
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STEP UP MUSIC VALLEJO : BUSINESS CARDS ///// After designing Step Up Music Vallejo's logo and window decals (see Logos set) I was commissioned to create the music school's business card. The card is double-sided, with the reverse appearing in either kiwi green or vermilion. Rounded corners add a special finishing touch, echoing the shapes from the logo. ///// ROLE: creative direction, design ///// PUBLISHED: Business Cards 1: Bright Ideas from Around the World
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LIVE THE LEGEND STATIONERY : ONE-COLOR SYSTEM ///// This stationery system for the Cheyenne Area Convention & Visitors Bureau (CACVB) saw the translation of their signature, full-color, sunset-and-rider image to a gently distressed, one-color graphic. A parchment-like stock brings color and texture to the system; providing further texture is a welcome "stamp" and motley type treatment in the style of an antique rail pass (which I originally designed for the Cheyenne: Live the Legend visitors guide). ///// ROLE: creative direction, design
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SAN FRANCISCO HAS NEVER LOOKED MORE GOLDEN : PARTY PAK ///// In 2012, the San Francisco Travel Association adopted the theme "San Francisco Has Never Looked More Golden" for all of its B2B materials. The theme was developed in celebration of the Golden Gate Bridge's 75th birthday and a number of other major events (US Open, America's Cup, etc.). The suite of materials pictured above was developed for B2B events and includes a postcard invitation (foreground), cocktail napkins (left) and themed notepad cubes, the latter of which doubled as tabletop decorations and client gifts. ///// ROLE: Art direction, design, digital illustration
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THE WHOLE PACKAGE STATIONERY : TWO-COLOR SYSTEM (1/2) ///// Driven by an abstract representation of partially-popped bubble wrap, this system features double-sided stationery, custom security envelopes and business cards in two versions (see next image for cards detail). Printed (beautifully!) by Oscar Printing in San Francisco, California. ///// ROLE: creative direction, design, copywriting
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THE WHOLE PACKAGE STATIONERY : BUSINESS CARDS (2/2) ///// Driven by an abstract representation of partially-popped bubble wrap, this double-sided card humorously underscores The Whole Package's wide range of offerings in two versions: one card listing "Koi Whispering" among the services available, the other listing "Specialty Pancakes." Printed (beautifully!) by Oscar Printing in San Francisco, California. ///// ROLE: creative direction, design, copywriting ///// PUBLISHED: My Own Business Card #2, Business Cards 1: Bright Ideas from Around the World
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TASICA BEE GRADUATING : HANDMADE ANNOUNCEMENT ///// Illustrator Tasica Singleton requested a customized announcement to celebrate her graduation. Her alma mater's black and gold colors and quirky mascot (a bee) individualize the piece, as does the illustration, which was hand drawn by the client. The copy's humorous slant contrasts with a formal aesthetic: antique specimen art inspired the bee, and the centered, serif type is florid with novelty ligatures. ///// ROLE: creative direction, design, copywriting, construction (including tassel!)

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