Leila Singleton is an award-winning graphic designer and art director based in the San Francisco Bay Area, California. Her work appears in over a dozen books and magazines, and has been exhibited in such diverse locations as Times Square and Kharkov, Ukraine. Specialty: Design solutions that consider business and communication strategies in tandem with opportunities for creative innovation.

Work Samples

  • Invitation: UC Berkeley Optometry Gala

  • Booklet: Stern Grove Festival Concert Program

  • Poster: Top Five Benefits of Trees

Work History

  • Freelance Hands-on Art Director

    Freelance print and digital design for clients representing an array of industries, such as the University of California, Berkeley; Stern Grove Festival Association; and Prosper.com.

    • Graphic Design USA Magazine: American Graphic Design Awards (x5)
    • Academy of Interactive & Visual Arts: Communicator Award of Distinction (x3)
    • Creative Quarterly Magazine: Runner-Up, Professional Graphic Design category
    • Graphis Poster Annual: Merit Award (x4)
    • Academy of Interactive & Visual Arts: Davey Awards Silver Winner (x2)
    • Interviewed by Career Contessa and featured on their site

  • Manager, Design Services

    • San Francisco Travel Association
    • San Francisco, CA
    • 2010 - 2012 (2 years)

    Built design division of nonprofit promoting a premier international destination. As their first-ever in-house designer, I expanded a logo and two fonts into a full-fledged brand look. Additionally, managed outside vendors to ensure consistent look/voice and tended to daily needs of 80+ colleagues.

    Graphic Design USA Magazine: American Inhouse Design Awards (x2)

    • 33-deliverables-strong campaign for Dine About Town B2C program.

    • Year-long, B2B “San Francisco Has Never Looked More Golden” campaign including invitations, HTML emails, booklets, client gifts, sell sheets and more.

    • Wrote and designed “SF Snapshot” brochure, distributed to thousands of convention attendees annually.

  • Freelance Graphic Designer

    Intermittent (’98–’07) to full-time (’07–’10) work on projects including print, web design, logos and illustration.

    Freelance work published in:
    • Big Book of Logos 5
    • Business Cards 1: Bright Ideas from Around the World
    • Logos 2: Bright Ideas in Logo Design from Around the World
    • Design DNA: Logos

  • Art Director

    • Kelly Rizley Advertising & PR, Inc.
    • Fort Collins, CO
    • 2003 - 2007 (4 years)

    Hands-on print + digital design.

    • Development of 30+ touchscreen kiosks for Wyoming Travel & Tourism — wrote + presented winning pitch, designed interface, led development team.

    • Refresh of Visit Cheyenne’s 20-page visitor’s guide + design of two new brochures to create family of guides.

    • Recruitment materials for Laramie County Community College, including statewide print campaign, interactive CD-ROM.

    OTHER CLIENTS: Wells Fargo, Frontier Oil (now HollyFrontier Corporation), Wyoming Department of Health, United Way of Laramie County.

  • Art Director

    • MMG Worldwide
    • Fort Collins, CO
    • 2006 - 2007 (1 year)

    Worked in Colorado office of agency that markets top travel, hospitality and entertainment brands. Extensive work, Colorado heritage tourism — proposal writing, research, logo and website comps.

    Brainstormed with Kansas City team on their winning pitch to the Colorado Tourism Office for a $14 million marketing contract.

  • Summer Graphic Design & Marketing Intern

    • Fort Collins Utilities
    • Fort Collins, CO
    • 1999 - 2000 (1 year)

    In-house intern for municipal government agency during summer breaks from college. Was allowed to take the reins on a variety of print design projects:

    • Large format public displays
    • Screen printed t-shirts
    • Newspaper ads
    • B2C brochures and booklets
    • B2B logos
    • Classroom worksheets

    Projects afforded many opportunities to illustrate and write copy. Additionally, assisted marketing team with daily and backlogged marketing tasks, including updates to CRM database and news clipping logs.


  • Savannah College of Art and Design

    • Bachelor of Fine Arts, summa cum laude Graphic Design
    • 1999 - 2003

    2003: Outstanding Achievement in Graphic Design Award ///// 2002 + 2003: Top-ten rank out of 140, American Institute of Graphic Arts Jacksonville Portfolio Review ///// 1999 – 2003: Recipient of eight institutional and non-institutional scholarships for artistic and academic achievement



PAST American Institute of Graphic Arts, Art Directors Club, Colorado Poets Association, Type Directors Club CURRENT TypeThursdaySF


///// DESIGN AWARDS ///// GD USA Magazine: American Graphic Design Award (x5) Creative Quarterly 44: Runner-up Graphis Poster Annual: Merit (x4) GD USA Magazine: American Inhouse Design Award (x2) Academy of Interactive & Visual Arts: Davey Silver Award (x2) Academy of Interactive & Visual Arts: Communicator Award of Distinction (x3) ONE Condoms Design Contest: Winner + Judge's Pick ONE...
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