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  • Jaclyn Le

    Design researcher | UX Researcher

    San Francisco, CA

Californian who just returned to the US after 3 1/2 years in Germany for graduate school. I am an interdisciplinary designer working at the intersection of design and ethnography. I welcome challenges, enjoy problem solving, and am empathetic, detail-oriented, enthusiastic, and passionately curious. Currently exploring new opportunities.

Work Samples

  • Design research

Work History

<p><strong>Jaclyn Le</strong></p> <p>&nbsp;</p> <p>I am an interdisciplinary designer working at the intersection of design and ethnography. I welcome challenges, enjoy problem solving, and am empathetic, detail-oriented, enthusiastic, and passionately curious.&nbsp;</p> <p>I am experienced in research phases of user-centered product and service development including:</p> <p>- Planning and conducting field research including facilitating workshops</p> <p>- Guiding teams in the use of design research methodologies such as generative design tools</p> <p>- Exploring and understanding the latent needs of users</p> <p>- Analyzing and abstracting patterns and meaning from collected data</p> <p>- Synthesizing information to identify opportunities for design</p> <p>- Translating insights about people and behavior into actionable guidelines
</p> <p><strong><br /></strong></p> <p><strong>Expertise</strong></p> <p>Design research, Service design, Social design, User experience (UX), Design strategy, Ethnography</p> <p>&nbsp;</p> <p><strong>Methods &amp; Tools</strong></p> <p>Qualitative research, Generative design tools, Participatory design, Co-design workshops, Contextual interviews, Propositional cards, Design games, Cultural probes, Adobe CS Suite, HTML &amp; CSS</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>Work Experience&nbsp;</strong></p> <p>&nbsp;</p> <p>03/2010 &ndash; &nbsp;09/2010</p> <p>DEUTSCHE TELEKOM LABORATORIES, Berlin, Germany</p> <p>Design Research Internship (extension offered after first 3 months)</p> <p>Joined &ldquo;Networked Neighbourhoods,&ldquo; a highly collaborative team project exploring sharing and communication in the urban neighborhood between seniors. We developed a research plan and executed the research phase of the project with the outcome being insights in the form of recommendations for designing ICT for sharing amongst seniors in urban neighborhoods.</p> <p>My responsibilities included:</p> <p>- Conducting observational studies and interviews with local stakeholders</p> <p>- Developing, testing, and analyzing generative design tools to aid the co-design process with seniors</p> <p>- Designing and facilitating participatory design workshops</p> <p>- Co-authoring 2 peer-reviewed academic papers that were presented at international conferences</p> <p>&nbsp;</p> <p>11/2009 &ndash; 02/2010</p> <p>K&Ouml;LN INTERNATIONAL SCHOOL OF DESIGN, Germany</p> <p>Service Design Graduate Teaching Assistant</p> <p>- Assisting Professor Birgit Mager in project &ldquo;Improving Living Quality through Design&rdquo;</p> <p>- Leading class meetings (in absence of the Professor) &amp; organizing the logistics of excursions to the Netherlands for collaboration with T+HUIS, a social design intuitive</p> <p>- Guiding students on their projects through presentations, giving advice and feedback on service design, use of design research methods, and social design &ndash; using design to improve the lives of marginalized groups of people including seniors, kids, and people suffering from depression</p> <p>&nbsp;</p> <p>10/2003 &ndash; 09/2005</p> <p>G STUDIOS LLC, California</p> <p>Visual Communication Designer</p> <p>- Leading a team of designers, illustrators, and web‑developers in the concept, design, and implementation of brand websites</p> <p>- Responsible for in-house training of interns</p> <p>- Branding and developing brand style guides</p> <p>- Designing print paraphernalia and packaging and for baby, tween, and adult women&rsquo;s brand products sold at retailers such as Target and Mervyns</p> <p>&nbsp;</p> <p>11/2002 &ndash; 06/2003</p> <p>PURE LIQUID DESIGN + COMMUNICATIONS, California</p> <p>Visual Production Designer (hired after 3 month internship)</p> <p>- Developing corporate system identities</p> <p>- Coding websites and preparing interactive multimedia &amp; print collateral</p> <p>- Clients included Disneyland Resorts, University of California, Irvine, &amp; the Whitney Museum of Art
</p> <p>&nbsp;</p> <p>06/2006 &ndash; 09/2006</p> <p>PRO COM, California</p> <p>Communication Designer
- Sole in-house designer creating style guide &amp; system for redesigning print paraphernalia</p> <p>
</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>Education</strong></p> <p>&nbsp;</p> <p>2008 &ndash; 2011</p> <p>KOELN INTERNATIONAL SCHOOL OF DESIGN, Germany</p> <p>Master in Integrated Design, emphasis on Service Design&nbsp;</p> <p>- Research-oriented MA course geared towards enabling designers to work interdisciplinary and cross-culturally to innovate holistically</p> <p>- Thesis: Fear of Negative Space &amp; the Intangible - exploring how to imbue and transfer trust into intangible digital goods 
</p> <p>&nbsp;</p> <p>2005 &ndash; 2008</p> <p>CALIFORNIA STATE UNIVERSITY, LONG BEACH </p> <p>Bachelor in Visual Communication, Marketing Minor</p> <p>&nbsp;</p> <p>2002 &ndash; 2004</p> <p>UNIVERSITY OF CALIFORNIA, IRVINE</p> <p>Studio Art with emphasis in Digital Art</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>Additional Experience</strong></p> <p>&nbsp;</p> <p>10/2010</p> <p>SERVICE DESIGN NETWORK CONFERENCE, Berlin, Germany</p> <p>Ran and advised 2-day student workshop &ldquo;Designing services based on exploratory 
observations in Berlin&rdquo; guiding workshop participants in the use of service design 
methods including roleplaying, mapping customer journeys, &amp; observational studies. 
</p> <p>&nbsp;</p> <p>04/2009 &ndash; 07/2009</p> <p>VOLKSWAGEN GENDER &amp; MOBILITY PROJECT, Wolfsburg, Germany
Participated in design research project in a team of KISD designers for the Volkswagen Future Research Group to identify future scenarios for women and their specific mobility needs in 2025</p> <p>&nbsp;</p> <p>07/2008 &ndash; 10/2008</p> <p>SERIOUS BUSINESS, California</p> <p>
Collaborated on developing the design strategy for the startup. Advised on the usability of &ldquo;Friends for Sale,&rdquo; one of the first three social games on Facebook that within the first 3 months of launch became one of the top 10 games on the Facebook platform peaking at 6.5 million users monthly</p> <p>&nbsp;</p> <p>03/2011 &amp; 02/2012</p> <p>GLOBAL SERVICE JAM, K&ouml;ln, Germany &amp; San Francisco
</p> <p>Participated in a design hackathon where teams have 48 hours to develop new services inspired by a shared theme using design-based approach to problem solving</p> <p>&nbsp;</p> <p>09/2010</p> <p>LENS: SUSTAINABILITY NOW! CONFERENCE, &nbsp;Bangalore, India</p> <p>Co-authored peer-reviewed paper: G&ouml;llner, S., Le, J., Conradie, P., Lindenberg, J., 2010. Networked neighbourhood: Exploring the potential of threshold interfaces to support peer- to-peer sharing in urban neighbourhoods.</p> <p>&nbsp;</p> <p>10/2010</p> <p>3RD INTERNATIONAL UNIVERSAL DESIGN CONFERENCE, Hamamatsu, Japan</p> <p>Co-authored peer-reviewed paper: G&ouml;llner, S., Lindenberg, J., Conradie, P., Le, J., 2010. The Enchanted Neighborhood: Using Metaphorical Devices for the Inclusion of Seniors in the Co-designing Process.</p> <p>&nbsp;</p> <p>10/2001 &ndash; 05/2002</p> <p>YOUNG AT ART, California</p> <p>As a volunteer teaching assistant, instructed children for an enrichment, after-school program at a local elementary school. Instruction in drawing &amp; painting
&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>Languages</strong></p> <p>Vietnamese, German</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>Interests</strong></p> <p>Photography, travel, art</p> <div>&nbsp;</div>


Köln International School of Design





Published “Networked neighborhood: Exploring potential of threshold interfaces to support sharing in urban neighborhoods” at LeNS: Sustainability NOW! Conference. “Enchanted Neighborhood: Using Metaphorical Devices for the Inclusion of Seniors in Co-designing” at Universal Design Conference.