Coroflot

Resume

“Personally I call Leroy the maestro and sometimes the magician. Working with him to build and brand Gadget3 in an ultra-competitive market needed the best talent and Leroy is world-class"

-- Simon Phun; Editor / Business Development Manager;
Gadget3 magazine, Singapore
__________



P R O F I L E
__________

My formative years were spent with The Times and The Telegraph of London, working elbow to elbow with the industries best, later transitioning into magazines. Eventually becoming Creative Group Head of CR Media leading their creative department of publications in addition to my primary role of revamping and launching a new look for their flagship titles August Man, Prestige and launching Gadget3.

Back in 2000 armed with a little black portfolio I set off traveling and freelancing, exploring a route through SE Asia, India, Australia and South Africa. Upon my return to London was subsequently appointed as launch Art Director for a new health & fitness yoga magazine. Upon completion I took my second position with The Telegraph Group, working with them for a further three years. Subsequently then being appointed Design Director for CR Media. After two wonderful years, with CR have since began Ford Creative.

My approach to design has been sought out by companies and individuals around the world, keen to exploit the experience and creativity imbued in my work.


P R O F E S S I O N A L P A T H // S T U D I O B U S I N E S S
________________________

• Currently - CREATIVE CONSULTANT - TGC DVD Movie Launch, US
• Currently - CREATIVE CONSULTANT - Cubes, Singapore
• Currently - CREATIVE CONSULTANT - India Se, Singapore
• Currently - CREATIVE CONSULTANT - InSights Economics, Singapore
• 6wks - LAUNCH DESIGN DIRECTOR - Travel 360, Hong Kong
• 2mth - REVAMP DESIGN DIRECTOR - GIIS World, Singapore
• 2mth - LAUNCH DESIGN DIRECTOR - InSights Economics, Singapore
• 2mth - REVAMP DESIGN DIRECTOR - India Se, Singapore

• Two years - DESIGN DIRECTOR - CR Media, Singapore
• Three years - SENIOR DESIGNER - Sunday Telegraph newspaper, London
• One year - LAUNCH ART DIRECTOR - Yoga Health & Fitness, London
• Three years - FREELANCER - London, Singapore and Sydney
• Four years - DESIGNER - The Times & Sunday Times, London
• One year - DESIGNER - The Daily Telegraph newspaper, London


E X P E R T I S E
_____________

• Magazines
• Newspapers
• Revamps & Launches
• Creative Direction
• Corporate design


P R O F E S S I O N A L
__________________

• FREELANCING - Design Director, Singapore, 2009
Specialising in publication design, launches & revamps, art direction and corporate branding for local and overseas clients, involving lifestyle areas such as Fashion, Travel, Entertainment, Technology & Business. Also serving as creative consultant to various companies.

• CR MEDIA - Design Director, Singapore, 2007 - 2009.
Appointed to revamp and Art direct a new look of their flagship titles August Man and Prestige and launch Gadget3 whilst heading a creative pyramid of eight designers, providing creative guidance in addition to maintaining the high quality aesthetic achieved. Responsible for the title's overall visual style, all commissioning and management of Design staff., all marketing collateral including presentations, media kits and digital communications. Developed and wrote the company style-guide, ensuring editorial styles and values remain consistent. Whilst collaborating with Editors, printers, marketing staff as well as production to insure the design quality remains high relative to the time and budget

• THE SUNDAY TELEGRAPH - Senior Designer, London, 2004 - 2007.
Responsible for the design layout of news and travel sections whilst collaborating with Editors and picture editors from concept to deadline.

• HEALTH & FITNESS YOGA - Launch Art Director, London, 2003-2004.
Art director and sole designer, responsible for prototyping the launch of Yoga magazine, art directing photo shoots, hiring models, freelancers delivering presentations, as well as designing all promotional materials and production & project management.

• FREELANCER - London, Singapore & Sydney, 2000-3.
Involved on various lifestyle magazines, newspapers and special projects from concept to print. promotional printed materials; news pages, advertorials and special projects.

• THE TIMES - Designer London, 1996-2000
Appointed to work on a range of projects from broadsheet newspaper design and promotional material.

• THE DAILY TELEGRAPH - Designer London, 1995-1996
Responsible for the layout design of the Telegraph's technology section, whilst collaborating with Editors and production team to deadline.


F R E E L A N C E
______________

LONDON: (2000 - 2003)
• The Sunday Telegraph
• The Sunday Times
• The Times magazine
• The Independent
• Time
• FT How To Spend It
• Men’s Health
• Tatler

SYDNEY: (2000)
• GQ
• Vogue
• ACP Publishing
• Woman’s Day
• Australian
• Table

SINGAPORE:
• Media Corp (2000)


E D U C A T I O N
______________

• HND, Editorial Design, Distinction
• OND, Graphic Design, Merit
School of Art & Design, Newcastle, England - 1990 -1995.


P R O F I C I E N C I E S
__________________

• Platforms: Both Mac & PC
• CS3 InDesign Photoshop, QuarkXPress
• Freehand, Illustrator, Acrobat
• Microsoft Suite, Internet Explorer & Firefox


P E R S O N A L
_____________

NATIONALITY: British
D.O.B: 23.06.73


T R A V E L
_____________

Grew up in the Newcastle UK, then aged 21 moved to London to begin my career, Living in London for 12yrs. Traveled extensively throughout Brazil, India, South Africa, Eastern Australia, South East Asia, and parts of Europe.


R E F E R E N C E S // T E S T I M O N I A L S
_________________

“On the surface, Leroy Ford is a talented visual pilot, a graphic designer and art director of enormous ability. More than that, however, Leroy is a man of character and integrity, a hard-working, Conscientious collaborator and the ultimate team man. Leroy arrived from London’s The Sunday Telegraph commissioned to redesign a successful new aesthetic for August Man. Suffice to say, Leroy did a superb job; his redesign was extremely well-received by staff, readers and advertising clients, a catalyst for the future success of August Man".

-- Jonathan Lobban; Managing Editor
August Man magazine, Singapore - (2007-08)
jonathanlobban@yahoo.com

_________________

“Personally I call Leroy the maestro and sometimes the magician. Working with him to build and brand Gadget3 in an ultra-competitive market needed the best talent and Leroy is world-class. His attention to detail, eye for design, expansive knowledge, sheer dedication and pure passion far exceeded expectations. The bar’s raised for Gadget3 and Leroy’s contributions were instrumental to its success so far.”

-- Simon Phun; Editor / Business Development Manager;
Gadget3 magazine, Singapore - (2007-09)
simonphun@gmail.com

_________________

“Leroy Ford has been working as India Se's consulting Design Director since December 2008. He was hired to revamp and re-design the magazine and its logo for our January 2009 issue and to guide India Se's design team over the next few months. Leroy is a creative conscientious and talented individual who has greatly contributed to improving the 'look and feel' of India Se. We are please to have him on our team and wish him well in all his endeavors".

-- Shobha Tsering Bhalla; CEO & Editor-In-Chief
India Se magazine, Singapore - (2009-present)
shobha@indiase.com.sg

_________________

“I started working with Leroy on my brand new magazine ‘Insights’ for Economics students and am pleased to say that it was a thoroughly enjoyable experience. Leroy is extremely responsible and responsive while bringing real industry magazine design experience to my efforts. As I focused on the content, Leroy single-handedly helped to conceptualise the design of the magazine from scratch and followed through until the end when it was launched. I have been getting rave reviews from many people in the industry on how well designed and relevant the magazine is. He was able to understand what I exactly needed and bring the vision to reality with almost no hand-holding. Personally, Leroy is a warm and accommodating individual with tons of patience. A true professional who brings “world-class” expertise to the table, I would recommend him unreservedly to any potential client of his.

-- Juliana Foo; Managing Director and Editor-In-Chief,
MindLever - Publisher of Insights Magazine ”
Singapore - (2009-present)

_________________

-- Nick Donaldson - Art Director
The Sunday Telegraph, London - (2005-07)
nick.donaldson@ntlworld.com
Reference upon request.

_________________

Thank you for your time.

I look forward to an opportunity of collaboration, and bringing further visual sophistication and value to your products.

LEROY FORD
Publication Designer