12 Miles - Concept design for main title open for a southern dramedy. Full board available upon request. Created & Designed while at PURE © 2007
New Amsterdam - Design for new show open on Fox based on a New York man who is 400 years old. Full board available upon request. Created & Designed while at PURE © 2007
Eavesdrop - My design for an open to an up and coming independent film. I created a visual poem based off of elements and emotions in the film and used graphic transitions to keep the audience intrigued and guessing as to what will happen next. Created & Designed while at PURE © 2007
Californication Tease Design - Idea and design for a tease campaign for the Showtime series Californication. Picking up on the 'cali' vibe of the show this design juxtaposes Hank Moody and his ever troubled life.
True Blood - Design for new series main title treatment. Vampires now live among us...but how do they get their blood. Full board available upon request. Created & Designed while at PURE © 2007
Sanctuary Main Title Design - Created and Designed by Maria Diaz (www.mariadiazdesign.com) + Alexis Ames This was a very fun project to work on. One of the few times I have gotten to colaborate with a fellow designer on an entire concept. Our hard work paid off, as our concept was chosen for main title design of the show. Full board available upon request.
In Treatment - Concept design for show title open. Plays off of the idea of the "cuckoo" clock and the timed appointments that patients have while visiting their shrink. Full board available upon request. Created & Designed while at PURE © 2007
Playtex Sport - Designed type treatment and animation, and accent graphics. The footage was provided and I had to design a "sporty and poppy" feel to the type. Created & Designed while at PURE © 2007
Sprint Phone - Concept for the Spanish version of the new Sprint Upstage phone. Had to show that the phone is a music player one side, and a phone on the flip side. Used the music notes, and speech bubbles to portray the different sides of use. Created & Designed while at PURE © 2007
Lindt | Revised Type Treatment - I'm sure we have all seen this spot on TV! The clients were looking to refresh the design and layout of the type. My design was chosen and executed. I chose to play off the motion of the swirling chocolate to reveal the first word. Created & Designed at PURE © 2007 PURE
Title Treatment and Design - type treatment and concept design for the tv series. Which I found funny that the show did something with jewelery as well... a ring. But this was my spin on it. Shame I never got to show them it. Created & Designed at PURE © 2007 PURE
Army Wives Open Design Boards - Concept and design for new television series. The network never saw any of the ideas for they decided to work with a previous client. Created & Designed at PURE © 2007 PURE
Camel Signature Blends Type Animation - Designed a :30 spot to graphically show how each of the different Camel blends would "taste" Worked on incorporating type to create the feeling and also used it to play off the rest of the animation. Created & Designed at PURE © 2007 PURE
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Lex Ames
Graphic Designer Brooklyn, NY