Following research and problem finding, solutions were generated through morphological analysis. - “Innovation for Babies and New Parents” 2009. Babyway International Limited manufacture and sell a wide range of baby products to both UK and export markets. Students were first asked to carry out research to identify problem areas within the issues of “Newborn Feeding” and the broadly titled “Innovation for Babies and New Parents.” We were then given the freedom to develop new solutions, or to improve on existing products within our specified areas.
The process used to highlight the best ideas. - “Innovation for Babies and New Parents” 2009. Babyway International Limited manufacture and sell a wide range of baby products to both UK and export markets. Students were first asked to carry out research to identify problem areas within the issues of “Newborn Feeding” and the broadly titled “Innovation for Babies and New Parents.” We were then given the freedom to develop new solutions, or to improve on existing products within our specified areas.
An example of sketch development. - “Innovation for Babies and New Parents” 2009. Babyway International Limited manufacture and sell a wide range of baby products to both UK and export markets. Students were first asked to carry out research to identify problem areas within the issues of “Newborn Feeding” and the broadly titled “Innovation for Babies and New Parents.” We were then given the freedom to develop new solutions, or to improve on existing products within our specified areas.
Sketch development sheets. - “Innovation for Babies and New Parents” 2009. Babyway International Limited manufacture and sell a wide range of baby products to both UK and export markets. Students were first asked to carry out research to identify problem areas within the issues of “Newborn Feeding” and the broadly titled “Innovation for Babies and New Parents.” We were then given the freedom to develop new solutions, or to improve on existing products within our specified areas.
Interim Presentation: the top 6 ideas following sketch development. - “Innovation for Babies and New Parents” 2009. Babyway International Limited manufacture and sell a wide range of baby products to both UK and export markets. Students were first asked to carry out research to identify problem areas within the issues of “Newborn Feeding” and the broadly titled “Innovation for Babies and New Parents.” We were then given the freedom to develop new solutions, or to improve on existing products within our specified areas.
'Jim,' the rice-filled, accurately weighted infant test dummy. - “Innovation for Babies and New Parents” 2009. Babyway International Limited manufacture and sell a wide range of baby products to both UK and export markets. Students were first asked to carry out research to identify problem areas within the issues of “Newborn Feeding” and the broadly titled “Innovation for Babies and New Parents.” We were then given the freedom to develop new solutions, or to improve on existing products within our specified areas.
Sketch development for the safety cell of 'The Koala,' the chosen Interim concept. - “Innovation for Babies and New Parents” 2009. Babyway International Limited manufacture and sell a wide range of baby products to both UK and export markets. Students were first asked to carry out research to identify problem areas within the issues of “Newborn Feeding” and the broadly titled “Innovation for Babies and New Parents.” We were then given the freedom to develop new solutions, or to improve on existing products within our specified areas.
A quick foam model of the previous sketch. - “Innovation for Babies and New Parents” 2009. Babyway International Limited manufacture and sell a wide range of baby products to both UK and export markets. Students were first asked to carry out research to identify problem areas within the issues of “Newborn Feeding” and the broadly titled “Innovation for Babies and New Parents.” We were then given the freedom to develop new solutions, or to improve on existing products within our specified areas.
Final presentation boards. - “Innovation for Babies and New Parents” 2009. Babyway International Limited manufacture and sell a wide range of baby products to both UK and export markets. Students were first asked to carry out research to identify problem areas within the issues of “Newborn Feeding” and the broadly titled “Innovation for Babies and New Parents.” We were then given the freedom to develop new solutions, or to improve on existing products within our specified areas.
My final design sketch: 'The Koala.' - “Innovation for Babies and New Parents” 2009. Babyway International Limited manufacture and sell a wide range of baby products to both UK and export markets. Students were first asked to carry out research to identify problem areas within the issues of “Newborn Feeding” and the broadly titled “Innovation for Babies and New Parents.” We were then given the freedom to develop new solutions, or to improve on existing products within our specified areas.
A baby sling with integral foam safety cell for the safe carrying of newborns. - “Innovation for Babies and New Parents” 2009. Babyway International Limited manufacture and sell a wide range of baby products to both UK and export markets. Students were first asked to carry out research to identify problem areas within the issues of “Newborn Feeding” and the broadly titled “Innovation for Babies and New Parents.” We were then given the freedom to develop new solutions, or to improve on existing products within our specified areas.
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Babyway International Limited
Lukas Hodgson
Manchester, United Kingdom