Lukas Hodgson

Primary Research: making bread in an existing Kenwood machine. - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

After problems had been highlighted, ideas were generated through morphological analysis. - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

An example of sketch development prior to the Interim Presentation. - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

A CAD image of one of the 6 concepts presented at Interim. - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

Another example of sketch development prior to the Interim Presentation. - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

Kenwood Interim Presentation: the top concepts from development (4x commercial and 4x blue sky). - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

'Cubo,' the commercial concept chosen by Kenwood at Interim. - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

'Aurora,' the blue sky concept chosen by Kenwood at Interim. - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

An development model of 'Aurora,' our chosen blue sky concept, in foam. - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

After the Interim, I was given sole responsibility for developing 'Aurora.' - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

'Aurora' sketch interface development. - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

“Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

“Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

Final CAD image. The 'Aurora' name was changed to 'Domino' to reflect the external colourways. - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

Final CAD image showing working internal components of the machine. - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

CAD exploded view. The 'Aurora' name was changed to 'Domino' to reflect the external colourways. - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

My teammate and I were shortlisted to present our work to the KDO at Kenwood Limited, Havant. 1/4. - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

'Domino' final presentation board 2/4. - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

'Domino' final presentation board 3/4. - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

'Domino' final presentation board 4/4. - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

Final presentation boards: blue sky/'Domino' x4 and commercial/'Cubo' x3. - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

A black and white form model of 'Domino,' presented at Kenwood Limited, Havant. - “Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.

“Breadmakers” 2010. Working closely with the Kenwood Design Office (KDO), students were paired and given two design objectives. The first (Commercial) was to design a breadmaker to supersede the company’s mid-price-point offerings of the time. The second (Blue Sky) was to propose a direction for Kenwood’s future activity in the bread making market, which would cater for the needs of the next generation of customers.