• Liliana María Velez Herrera


    Bogota, Colombia


Work Samples

  • Makú - Character and Story design for Maloka

  • Storybook and Illustrations

  • Shadow Theatre

Work History

  • Product Designer

    • MegaBrands America Inc.
    • Livingston, NJ

    www.megabrands.com * Concept development of new ideas for the Arts and Crafts, and Activities Divisions. * Participate in the overall process of design, from ideation to production. * Work in conjunction with project managers and creative directors. * Work closely with the graphic department developing props and photography production. * Communications with Asia.

  • Design and Development Intern

    • Alex Toys.
    • Northvale, NJ

    www.alextoys.com * Brainstormed ideas for new and out coming projects. * Built prototypes of the results of the play-process for showrooms or packaging photography. Assist other designers with their projects. * Test products and materials from manufactures. * Propose and suggest color studies. * Spanish-English translation for packaging and instructions.

  • Commercial Advisor - Interior Designer

    • Manufacturas Muñoz.
    • Bogotá, United States

    www.manufacturasmunoz.com * Manage projects for corporate clients. * Participate in marketing campaigns. * Assist clients about furniture placement in offices and commercial spaces.

    • Los García (Isadora García)
    • Present

    Fundación Dividendo por Colombia. Test's applicator in several public schools from Bogotá Visits to schools. * Test's registration and application.

  • Plastic Arts Teacher. Salamandra Team

    • Academia de Artes Guerrero.
    • Bogotá, United States

    Preparation and implementation of the Storytelling and Illustration Workshop headed to a group of children (age10 to 12)

  • Independent Designer

    • Ciempiés S.A.S.
    • Bogotá, United States

    In partnership with interdisciplinary, research and design of didactic materials to strengthen the relationship of children with insects and learn through them about math, literacy and science. Colectivo Garabatos. June to November 2012 Creative Director of the Project "AnteOjos para Un Mundo Mejor" - "Glasses for a Better World". Recovering stories of grandparents in the hands of children, "winner of the official announcement for stimulus Usaquén 2012 - Arts Area. Bogotá D.C., Colombia * Co-creation and structuring the project. * Meetings with parents and children. * Design and implementation of workshops for 6 children, from finding the idea to the making of approximately 1m2 works of art made with recycled material. * Promotion and assembling itinerant gallery.

    • Maloka Corporation.
    • Bogotá, United States

    Freelancer for character design, story and illustration line for an educational project. Bogotá D.C., Colombia * Meetings with Maloka team for planning, monitoring, exchanging ideas and conceptualization. * Sketching and definition of characters, formats, guidelines. * Design of associated story to the characters, their world and their mission. * Illustration of characters and composition for four books, according to age and educational level. RAD. Academic Network Design. Javeriana University. March, 2012 Special guest for design and development of creative workshop for industrial design, graphic and architecture students members of the RAD partner universities within the Event "New Territories of Design." Topic: "Originality is back to point of origin." Bogotá D.C., Colombia Tuvalú. March, 2012 Development of workshops in Arts for children age 2-8. Catholic University of Pereira.

  • Art and Design workshop leader

    • Trisquell Humanistic Center

    children's vacation Course. Bogotá D.C., Colombia * Co-creation and execution of Workshop "The Awakening of the Dragon Multicolor" for children between 3 and 10 years. Garabato: Juguetes. Taller Creativo. Galería.

  • Creative Director - Owner

    • (Scribble: Toys. Creative Workshop. Gallery)
    • Bogotá, United States

    www.garabatojuguetes.wordpress.com * Financial and administrative management. * Sales and marketing board. * Product selection for the store. * Develop, organize, schedule and direct creative workshops. * Contact invited artists. * Interior design of the toy store, creative workshop and gallery. * Corporative image development.

  • Toy Store Coordinator

    • Estimularte Ltda.
    • Bogotá, United States

    www.estimulartejugueteria.com * Work together with the administrators of three stores located in well known places at Bogotá. * Training and Support in product knowledge to salespeople and administrators. Responsible of unanimity and identity of the store's exhibition and the show-windows. * Work together with an interior designer and advertising group to keep the corporate image * Toy categorization by age and theme for catalogs and product exhibition. * Support in product and brand selection to be imported or selected. * Service and customer care. * Human Resources Management.

  • Design and Development Intern

    • Velto Ltda.
    • Bogotá, United States


  • Fashion Institute of Technology.

    • Bachelor of Fine Arts Toy Design.
    • 2008
  • Jorge Tadeo Lozano University.

    • Bachelor of Fine Arts. Industrial Design The multi-sensorial experience of color and sound
    • 2004
  • Jorge Tadeo Lozano University.

    • Diploma Chromatology
    • 2004